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- Tasks: Lead ABM strategies for global clients and design impactful marketing campaigns.
- Company: Join a leading B2B tech agency with a vibrant, growth-focused culture.
- Benefits: Enjoy flexible working hours, remote options, and great perks.
- Why this job: Make a real impact on client revenue while working in a supportive, innovative environment.
- Qualifications: 10+ years in B2B marketing, 5+ years in ABM, with proven success in complex campaigns.
- Other info: Bring your unique perspective to challenge the status quo and shape future revenue services.
The predicted salary is between 75000 - 85000 £ per year.
Head of ABM
London/ Hybrid/ Remote
Salary: £75-85k, great benefits and high growth company culture with a leading b2b tech agency.
Are you ready to make a significant impact on your clients’ revenue? Our client, a thriving b2b tech agency, is seeking a commercially driven ABM Manager to join a team dedicated to revolutionising the way the world delivers revenue. This role offers a flexible working style, allowing you to work from any suitable location with hours that fit your schedule and our clients’ needs.
This agency has a unique culture where employees are encouraged to find passion and purpose in their work. The team is committed to valuing and rewarding its members, recognising that their collective strengths drive innovative solutions and greater success.
Role Overview
As an ABM Manager, the primary focus will be to consult, design, and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework for complex global companies. This role involves strategic planning, account tiering, segmentation, messaging, and content strategy, with a strong emphasis on marcom tech stack knowledge, particularly ABM software.
Key Responsibilities
- Guide early client discussions about ABM ambitions and identify gaps.
- Understand best-practice ABM in terms of client team structure, communication, programme design, execution, and measurement.
- Receive and analyse ABM briefs, gather necessary information, and propose informed approaches.
- Design and activate 1:1, 1:few, and 1:many ABM campaigns.
- Partner with the Media team to support campaign execution.
- Lead a cross-functional team to support ABM projects.
- Present ABM theory to clients and understand different ABM theoretical models (ITSMA and Forrester).
- Design and facilitate workshops, both online and in person.
- Build value propositions and create messaging for different segments.
- Develop ABM content strategy, including audits and thought leadership topics.
- Consult on and address gaps in the ABM customer journey.
- Leverage a multi-channel approach and ABM platform to engage key personas and targeted accounts.
- Collaborate with Sales, Marketing Operations, Content Development, and Digital Marketing teams on the end-to-end experience.
- Shape client CRM strategy and measure the effectiveness of ABM activities.
Skills and Experience Required
- Minimum of 10+ years’ experience in B2B marketing with 5+ years in ABM, preferably agency-side.
- Experience in designing global ABM programmes for large, complex companies.
- Certified ABM training.
- Proven track record of successful ABM campaigns across various industries.
- Understanding of marketing automation platforms and ABM software.
- Ability to align activities to deliver strategy, address gaps, and evaluate impact.
- Excellent consulting skills in theory, design, delivery, facilitation, and evaluation.
Join a team that values independent thinkers and those who challenge the status quo. If you possess the skills and experience required, consider bringing your unique perspective to help shape the future of revenue services.
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Head Of ABM employer: Austin Fraser
Contact Detail:
Austin Fraser Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of ABM
✨Tip Number 1
Familiarize yourself with the latest trends and best practices in Account Based Marketing (ABM). This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in ABM. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific ABM campaigns you've led or contributed to in the past. Be ready to share metrics and outcomes that demonstrate your impact on revenue growth and client success.
✨Tip Number 4
Showcase your understanding of marcom tech stacks and ABM software during discussions. Highlight any certifications or training you've completed, as this will reinforce your expertise and commitment to the field.
We think you need these skills to ace Head Of ABM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B marketing and ABM. Focus on your achievements in designing global ABM programmes and successful campaigns, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ABM and how your unique perspective can contribute to the agency's goals. Mention specific examples of your past work that align with the responsibilities outlined in the job description.
Showcase Your Knowledge: Demonstrate your understanding of ABM frameworks and marcom tech stacks in your application. Highlight any certifications or training you have completed related to ABM, as this will strengthen your candidacy.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to ABM strategy and execution. Prepare to share insights on best practices and how you would address gaps in the ABM customer journey for potential clients.
How to prepare for a job interview at Austin Fraser
✨Showcase Your ABM Expertise
Make sure to highlight your extensive experience in Account Based Marketing. Be prepared to discuss specific campaigns you've designed and executed, especially those that involved complex global companies.
✨Demonstrate Strategic Thinking
During the interview, emphasize your ability to think strategically about ABM. Discuss how you approach account tiering, segmentation, and messaging, and provide examples of how you've successfully implemented these strategies in past roles.
✨Familiarize Yourself with Their Culture
Research the company's culture and values. Be ready to explain how your personal work philosophy aligns with their emphasis on passion, purpose, and innovation. This will show that you're not just a fit for the role, but also for the team.
✨Prepare for Client-Focused Discussions
Since the role involves guiding client discussions, practice articulating your approach to understanding client needs and identifying gaps in their ABM strategies. Use real-life examples to illustrate your consulting skills and how you've added value in previous positions.
