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- Tasks: Design customer journeys and manage email campaigns to drive engagement.
- Company: Bright Horizons is dedicated to creating inclusive environments for all employees.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Why this job: Join a dynamic team and make an impact through creative email marketing strategies.
- Qualifications: Degree in marketing or 1+ year experience; strong communication and copywriting skills required.
- Other info: All roles are subject to an Enhanced DBS check.
The predicted salary is between 25000 - 35000 £ per year.
Have you got what it takes to succeed? The following information should be read carefully by all candidates.
Salary: From £25k (DOE) – 12-month FTC
Hours: 37.5/week, Mon–Fri, Hybrid
Location: Northampton - requirement to work in the office each week
Type: Full-Time, Fixed Term Contract
About the Role: Join Bright Horizons as an Email Marketing Executive, where you'll design customer journeys, manage email campaigns, and support lead conversion across B2B and B2E channels. You'll collaborate with internal teams to deliver targeted, on-brand communications that drive engagement and growth.
Key Responsibilities:
- Plan and deliver timely email campaigns using segmentation and dynamic content
- Build and schedule emails using templates and email software
- Manage data uploads, segmentation, and testing
- Monitor performance and report on campaign success
- Apply best practices in deliverability and A/B testing
- Collaborate with creative teams to ensure brand consistency
Requirements:
- Degree in marketing or 1+ year in a similar role
- Strong communication, copywriting, and attention to detail
- Proficient in Salesforce Marketing Cloud, Pardot, Excel, and Google Analytics
- Able to work under pressure and meet deadlines
Why Bright Horizons? We’re committed to inclusion and welcome applicants from all backgrounds. If you share our values and meet most of the criteria, we encourage you to apply. All roles are subject to an Enhanced DBS check.
Email Marketing Executive employer: Bright Horizons UK
Contact Detail:
Bright Horizons UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud and Pardot, as these are key tools for the role. Consider taking online courses or tutorials to boost your proficiency and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Showcase your understanding of email marketing best practices by staying updated on industry trends. Follow relevant blogs and join forums to discuss strategies and insights that can enhance your knowledge and make you stand out.
✨Tip Number 3
Prepare to discuss specific examples of successful email campaigns you've managed in the past. Highlight your experience with A/B testing and how it improved engagement rates, as this will demonstrate your practical skills.
✨Tip Number 4
Network with professionals in the email marketing field, especially those who work at Bright Horizons or similar companies. Attend industry events or webinars to make connections that could provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly any work with Salesforce Marketing Cloud or Pardot. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of customer journeys. Mention specific examples of successful campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your copywriting skills and attention to detail. Provide examples of how you've used A/B testing and data analysis to improve campaign performance in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an Email Marketing Executive.
How to prepare for a job interview at Bright Horizons UK
✨Know Your Email Marketing Tools
Familiarise yourself with Salesforce Marketing Cloud and Pardot, as these are crucial for the role. Be prepared to discuss your experience with these tools and how you've used them in past campaigns.
✨Showcase Your Copywriting Skills
Since strong copywriting is essential, bring examples of your previous work. Highlight how your writing has driven engagement and conversions in past email campaigns.
✨Understand Campaign Metrics
Be ready to talk about how you monitor performance and report on campaign success. Discuss specific metrics you've tracked and how you've used data to improve future campaigns.
✨Demonstrate Team Collaboration
This role involves working closely with creative teams. Share examples of how you've collaborated with others to ensure brand consistency and deliver effective marketing communications.
