Paid Media Executive

Pentasia are supporting a marketing agency in their search for a highly skilled Paid Media Executive to be based in their London office and optimize their paid media efforts across online casino and sportsbook clients. The ideal candidate will have experience with Facebook, Google, TikTok, Apple and other self-serve programmatic ads platforms.

Key Responsibilities

• Launch UA campaigns in a systematic manner across Paid Social, Paid Search & other channels to target the right audience with the right messaging
• Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products
• Optimise UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
• Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users

Requirements

• At least 2 years experience in Paid Media (Paid Social, Google & Facebook)
• Organisation and drive to get things done efficiently and to a high standard
• Creative problem solving skills and analytical prowess to back it up