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For Companies At a Glance
- Tasks: Manage and grow key On-Trade accounts while driving brand visibility.
- Company: Join a leading English wine producer known for luxury wines.
- Benefits: Enjoy a competitive salary, travel allowance, and performance bonuses.
- Why this job: Be part of a dynamic team in the exciting world of premium wines.
- Qualifications: Drinks experience is essential; wine knowledge is a plus.
- Other info: This role offers opportunities to engage in marketing events and trade activities.
The predicted salary is between 36000 - 54000 £ per year.
Up to £45,000 base salary + travel allowance + bonus
Do you want to work for the leading wine producer in the UK with a premium range of still and sparkling wines?
Are you a driven individual who is highly commercial and has a passion for creating and maintaining long term relationships with regional groups and IFT accounts?
The Advocate Group are currently representing a leading English wine producer with a portfolio of luxury wines that are sold into prestige On Trade venues and retailers. They are looking for a Business Development Manager to seek out new prospects to partner with and manage lasting relationships.
Key Responsibilities:
- Managing and growing key On-Trade accounts, including regional groups and IFT venues
- Driving volume, distribution, and brand visibility across the brand portfolio
- Identifying and converting new business opportunities across hotel, bars, and restaurant venues
- Building strong route-to-market partnerships
- Delivering on KPIs around volume, distribution growth, and new business
- Supporting marketing activations, trade events, and brand campaigns
- Operating across diverse venues – from late-night to premium cocktail bars
About You:
- Wine experience is desirable but drinks experience is required
- Proven track record in account development and new business
- Commercially minded with exposure/understanding of P&L
- Highly self-motivated and energetic
If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
On Trade Sales Manager - London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade Sales Manager - London
✨Tip Number 1
Network within the wine and drinks industry. Attend trade events, tastings, and networking functions to meet potential contacts and learn about new opportunities. Building relationships in this sector can give you a significant edge.
✨Tip Number 2
Familiarise yourself with the key players in the On Trade market. Research regional groups and IFT accounts that are relevant to the role, and understand their needs and preferences. This knowledge will help you tailor your approach when you get the chance to speak with them.
✨Tip Number 3
Demonstrate your commercial acumen by staying updated on market trends and consumer preferences in the wine industry. Being able to discuss these insights during interviews will show your passion and understanding of the business.
✨Tip Number 4
Prepare to showcase your previous successes in account management and business development. Have specific examples ready that highlight how you've driven growth and built lasting relationships in past roles, as this will resonate well with the hiring team.
We think you need these skills to ace On Trade Sales Manager - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management, particularly within the drinks or hospitality sectors. Emphasise any achievements related to driving volume and brand visibility.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the wine industry and your understanding of the On Trade market. Mention specific examples of how you've successfully built relationships with key accounts in the past.
Highlight Key Skills: Focus on skills that align with the job description, such as commercial acumen, self-motivation, and experience in managing KPIs. Use bullet points for clarity and impact.
Showcase Relevant Experience: If you have wine or drinks experience, make sure to include it prominently. If not, highlight transferable skills from other roles that demonstrate your ability to succeed in this position.
How to prepare for a job interview at The Advocate Group
✨Know Your Wines
Even though wine experience is desirable, having a solid understanding of the drinks industry is crucial. Brush up on different types of wines, their characteristics, and the current trends in the market to impress your interviewers.
✨Demonstrate Your Commercial Acumen
Since the role requires a commercially minded individual, be prepared to discuss your previous experiences with P&L management. Share specific examples of how you've driven sales or improved profitability in past roles.
✨Showcase Relationship Building Skills
This position involves creating and maintaining long-term relationships with clients. Prepare anecdotes that highlight your ability to build rapport and trust with key stakeholders in previous roles.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to the role, such as volume growth and distribution. Be ready to discuss how you have met or exceeded KPIs in your past positions, providing concrete examples.
