Head of Marketing

About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market.

Position Overview: The Head of Marketing will be responsible for driving Vacherin’s marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company’s market presence. A keen interest in the latest food and beverage trends across London and beyond is essential.

Key Responsibilities:

1. Brand Evolution and Rollout: Lead the ongoing brand development project and rollout of brand assets.
2. Social Media Management: Develop and execute social media strategies for LinkedIn and Instagram.
3. Website Management: Oversee updates to the company website, ensuring content is current and reflective of the brand.
4. Quarterly B2C Marketing Packs: Create content and roll out quarterly B2C marketing packs.
5. Marketing Calendar Management: Drive and deliver the marketing calendar, working with design, procurement, operations, and food development.
6. Quarterly B2B Company Newsletter: Curate a quarterly B2B company newsletter.
7. Event Support: Collaborate with the food and operations team to help curate the annual company-wide events programme.
8. Design Development of Consumer-Focused Propositions: Support the food team in the development of new food propositions annually.
9. Design and Onsite Support: Provide ongoing design support for onsite teams and the internal design department.
10. Focus on London Food Scene: Maintain a keen interest in the latest food and beverage trends across London and beyond.

Additional Responsibilities:

1. Strategic Marketing Planning.
2. Industry Presence and Press Relations.
3. Process Improvement and Strategic Insight.
4. Contract Mobilisations.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
2. Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry.
3. Strong project management skills with experience managing multiple stakeholders.
4. Exceptional strategic thinking and creative problem-solving abilities.
5. Excellent communication and interpersonal skills.
6. Proficiency in digital marketing tools and platforms.
7. Demonstrated ability to lead and inspire a team.

Personality Traits:

1. Proactive and results-oriented with a passion for innovation.
2. Strong leadership presence with the ability to influence and engage stakeholders at all levels.
3. Creative and forward-thinking, with a keen eye for detail.
4. Adaptable and resilient, capable of thriving in a fast-paced environment.
5. Collaborative and team-focused, with a commitment to fostering positive relationships.

What’s in it for you?

Working with Vacherin has its perks! People are at the heart of everything we do, so we’ve developed a range of benefits to keep you happy.

• Personal Development and Training opportunities.
• Private medical eligibility.
• Eye care.
• A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance.
• Family friendly support.
• Regular social events and communication with our leaders.
• Professional subscriptions.
• Recognition schemes and people awards.
• Long service awards.
• Access to some great high street discount vouchers.

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