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- Tasks: Lead global brand strategy and manage a diverse portfolio of categories.
- Company: Perrigo Company is committed to enhancing lives with quality self-care products.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Join a passionate team driving innovation and making a real impact in consumer health.
- Qualifications: 10+ years in marketing, preferably in Healthcare or FMCG, with strong leadership skills.
- Other info: Equal opportunity employer; diverse candidates encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. Description Overview Are you passionate about Global Brand strategy? We are hiring an experienced Global Category Lead to drive one of our key strategic global portfolios in one of our European Head Offices. Scope of the Role Lead a portfolio of categories by influencing, collaborating & coordinating a cross-functional team & senior stakeholder management. Be responsible for the full development of the 5Y category strategy across the portfolio: define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activation platform). Set category growth objectives (short & long term) to identify the key levers of acceleration. Define, plan, execute & evaluate success of the innovation pipeline (concept, research and development, go-to-market, success model, KPIs). Drive best in class activation & execution toolkits (TVC, digital, POS), with the right consumer insights & touchpoints in partnership with top tier countries. Actively partner with top tier countries across Europe. Coach & develop a top-notch team to grow talent within the organisation. Full P&L ownership including country tracking & A&P management. Drive optimisations & anticipate risks. Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap. Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions. Experience Required Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence. Team development & performance management. Stakeholder management skills able to influence peers, leadership, exec and local teams. Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence. A strong drive for results, can do attitude and performance tracking. Analytical skills. Willingness to travel: 20-30% of the time. Fluency in English. Experience analysing market data (IQVIA, Nielsen, IRI) & financials (P&L ownership). To qualify for the role, we’d like an experienced marketer (10 years +) preferably in Healthcare, OTC or FMCG and someone who loves to roll up their sleeves and lead by example. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #J-18808-Ljbffr
Category Marketing Lead employer: Perrigo
Contact Detail:
Perrigo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Lead
✨Tip Number 1
Make sure to showcase your leadership skills and strategic thinking in your conversations. Highlight specific examples where you've successfully influenced cross-functional teams or managed senior stakeholders.
✨Tip Number 2
Familiarize yourself with the latest trends in the healthcare, OTC, and FMCG sectors. Being able to discuss current market dynamics and consumer insights will demonstrate your passion and expertise during interviews.
✨Tip Number 3
Prepare to discuss your experience with P&L management and how you've driven growth through innovative marketing strategies. Be ready to share metrics that illustrate your impact on sales and performance.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in category marketing. Engaging with them can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Category Marketing Lead
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Category Marketing Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in global brand strategy, team development, and stakeholder management. Use specific examples that demonstrate your ability to drive growth and execute marketing strategies.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've successfully analyzed market data and financials in previous positions. Mention any tools or methodologies you used to derive insights.
Tailor Your Application: Customize your application materials to reflect the language and values of Perrigo Company. Use keywords from the job description to ensure your application resonates with the hiring team.
How to prepare for a job interview at Perrigo
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing category strategies. Highlight specific examples where your strategic thinking led to measurable growth, especially in the healthcare or FMCG sectors.
✨Demonstrate Leadership Skills
Be ready to share instances where you successfully led cross-functional teams. Emphasize your ability to coach and develop talent, as well as how you've influenced stakeholders at various levels.
✨Highlight Analytical Expertise
Discuss your experience with market data analysis and P&L management. Be prepared to explain how you've used data to inform decisions and drive marketing actions that resulted in sales growth.
✨Understand Consumer Trends
Research current trends in the self-care and OTC markets. Be prepared to discuss how you anticipate consumer needs and how this insight can shape the category growth roadmap.
