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For Companies At a Glance
- Tasks: Drive online sales by enhancing customer experience and executing digital merchandising strategies.
- Company: Join one of the UK's top food and drink ecommerce brands!
- Benefits: Enjoy a hybrid work model with 3 days onsite in Reading and flexible working options.
- Why this job: Be part of a dynamic team focused on data-driven decisions and customer satisfaction.
- Qualifications: 2-3 years in Digital Merchandising; FMCG experience is a plus but not required.
- Other info: Work with cutting-edge analytics tools and collaborate across teams to optimise performance.
The predicted salary is between 28800 - 48000 £ per year.
We are currently looking for a Digital Merchandiser to join the Digital Trading team at one of the UK’s best-known food and drink ecommerce brands! Your role will be to drive online sales growth by delivering a seamless onsite experience for customers; execute digital merchandising strategies for all customer journeys. And use data to understand the digital customer and drive key onsite metrics. This is a hybrid role – 3 days onsite – Reading (Berkshire) HQ.
The Role:
- Oversee the categorisation and placement of products and promotions online to ensure easy navigation and product discovery for customers.
- Report on the performance of products and pages, feedback actionable insights and make recommendations for optimisation & improvement to drive CVR rate onsite.
- Analysing key product and category trends from internal and external search data and implementing trading opportunities.
- Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
- Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and usability of search and navigability of product range.
- Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
- Ensuring all products are accurately listed and well represented.
- Brief online creative and manage ad-hoc changes to the website.
The Person:
- Ideally at least 2-3 years in a Digital Merchandising role – FMCG industry experience would be advantageous but not essential.
- Strong understanding of the online customer journey and consumer behaviour.
- Demonstrable ability to make data-led decisions.
- An understanding of how merchandising relates to SEO and performance marketing.
- Experienced Microsoft Office user, especially Excel.
- Experience with analytics tools Eg: Adobe, PowerBI or Google Analytics.
- Ability to work independently, manage own workload, and meet deadlines.
- Strong communication skills and relationship building across various teams.
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Merchandiser (Reading)
✨Tip Number 1
Familiarise yourself with the latest trends in digital merchandising, especially within the FMCG sector. Understanding current market dynamics will help you speak confidently about how you can contribute to our team.
✨Tip Number 2
Brush up on your data analysis skills, particularly with tools like Google Analytics or Adobe. Being able to demonstrate your ability to interpret data and make informed decisions will set you apart from other candidates.
✨Tip Number 3
Showcase your understanding of the online customer journey by preparing examples of how you've optimised user experiences in previous roles. This will highlight your practical knowledge and problem-solving skills.
✨Tip Number 4
Network with professionals in the ecommerce space, especially those who have experience in digital merchandising. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Ecommerce Merchandiser (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital merchandising, especially any roles related to FMCG. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about ecommerce and how your skills align with the responsibilities of the Digital Merchandiser role. Mention specific examples of how you've driven online sales growth in previous positions.
Showcase Data-Driven Achievements: When detailing your past experiences, focus on data-led decisions you've made that resulted in improved performance metrics. Use quantifiable results to illustrate your impact, such as increased conversion rates or successful A/B testing outcomes.
Highlight Technical Skills: Emphasise your proficiency with analytics tools like Adobe, PowerBI, or Google Analytics, as well as your Microsoft Excel skills. Mention any experience you have with SEO and performance marketing to strengthen your application.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Data Skills
Since the role requires making data-led decisions, be prepared to discuss your experience with analytics tools like Google Analytics or Adobe. Bring examples of how you've used data to drive online sales or improve customer journeys in previous roles.
✨Understand the Customer Journey
Demonstrate your understanding of the online customer journey by discussing specific strategies you've implemented to enhance user experience. Be ready to share insights on how you’ve optimised product placement and navigation to boost conversion rates.
✨Prepare for A/B Testing Discussions
As A/B testing is a key part of this role, come prepared with examples of tests you've conducted in the past. Discuss what you tested, the results, and how those results informed your merchandising strategies.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice articulating your thoughts clearly and confidently, especially when discussing how you've collaborated with different teams to achieve common goals in digital merchandising.
