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- Tasks: Lead and optimise paid search campaigns across multiple platforms.
- Company: Join a dynamic digital marketing agency in Glasgow with a strong growth trajectory.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional development.
- Why this job: Be part of a creative team driving impactful results in the digital marketing space.
- Qualifications: 3+ years in PPC management with proven success in major ad platforms.
- Other info: Opportunity to mentor junior talent and shape future PPC strategies.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Search Manager.
Are you a data-driven PPC expert with a passion for delivering measurable results? We’re looking for a PPC Lead to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
- 3+ years of experience in PPC campaign management.
- Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Exposure to overseeing/Mentoring Junior PPC talent (x1 PPC Exec, x1 PPC Manager).
- Excellent communication and reporting skills.
Paid Search Manager (Glasgow) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager (Glasgow)
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in PPC. Attend local meetups or webinars, and connect with people on LinkedIn. Building relationships can lead to referrals and insider information about job openings.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to share metrics that showcase your success, such as ROAS and CPA improvements. This will highlight your hands-on experience and analytical skills during the interview.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their client base, recent campaigns, and overall digital strategy. Tailoring your insights and suggestions based on this research can set you apart as a candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Paid Search Manager (Glasgow)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Search Manager. Familiarise yourself with PPC strategies, campaign management, and the tools mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in PPC campaign management, especially your success with Google Ads, Microsoft Ads, and social media platforms. Use metrics to demonstrate your achievements, such as ROAS and CPA improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and data-driven results. Mention specific campaigns you've managed and how they align with the company's goals. Show enthusiasm for the role and the agency's vision.
Showcase Analytical Skills: Emphasise your analytical skills by discussing your experience with tools like Google Analytics and Ads Manager. Provide examples of how you've used data to optimise campaigns and drive performance.
How to prepare for a job interview at Central Employment
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific examples where you successfully managed budgets, optimised campaigns, and achieved key performance indicators like ROAS and CPA.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to explain how you've used tools like Google Analytics and Ads Manager to monitor campaign performance. Be ready to share insights from past campaigns and how you adapted strategies based on data.
✨Prepare for Creative Discussions
As creating compelling ad copy is crucial, think of examples where your ad copy led to increased engagement or conversions. You might even want to bring a portfolio of your best work to showcase your creative abilities.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing, so show that you're proactive about staying informed. Discuss recent trends, algorithm changes, or new features on platforms like Google Ads and Meta that could impact campaign performance.
