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- Tasks: Lead brand strategy and create impactful marketing campaigns for Peckish.
- Company: Join Westland Horticulture, a thriving FMCG business focused on gardening and wild bird care.
- Benefits: Enjoy a fast-paced environment with opportunities for innovation and strategic influence.
- Why this job: Make a real impact in a beloved brand while collaborating with a passionate team.
- Qualifications: 5+ years in brand management, strong analytical skills, and a creative mindset required.
- Other info: This role offers autonomy and the chance to drive growth in a high-demand category.
The predicted salary is between 43200 - 72000 £ per year.
Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results.
Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact.
Key Responsibilities:
- Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals.
- Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store.
- Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories.
- Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams.
- Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans.
- Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities.
- Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations.
Experience / Capability Criteria:
- ~5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors.
- ~ Proven track record of delivering successful brand campaigns and product launches.
- ~ Strong analytical and commercial acumen, with the ability to translate data into actionable insights.
- ~ Experience working with creative agencies and cross-functional teams.
- ~ Excellent project management and communication skills.
- ~ Entrepreneurial mindset with a passion for building brands and driving growth.
Why Join us?
At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference.
Senior Brand Manager FTC employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager FTC
✨Tip Number 1
Familiarise yourself with Peckish and its brand values. Understanding the brand's history, mission, and consumer base will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of successful brand campaigns you've led. Be ready to explain your thought process, the challenges you faced, and how you measured success, as this will demonstrate your strategic thinking and results-driven approach.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive brand decisions in the past. Highlight any tools or methodologies you've employed to analyse market trends and consumer behaviour.
We think you need these skills to ace Senior Brand Manager FTC
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Peckish and its position in the market. Familiarise yourself with their products, brand values, and recent campaigns to demonstrate your knowledge in your application.
Tailor Your CV: Highlight relevant experience in brand management or marketing roles, especially within FMCG or CPG sectors. Use specific examples of successful campaigns or product launches you've led to showcase your capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and driving growth. Mention how your entrepreneurial mindset aligns with the company's goals and provide insights on how you would approach the role.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in previous roles. This could be through performance metrics or market analysis that led to successful outcomes.
How to prepare for a job interview at Westland Horticulture Ltd
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and evolve brand strategies. Prepare examples of how you've successfully aligned brand strategies with consumer insights and market trends in your previous roles.
✨Highlight Campaign Successes
Be ready to discuss specific integrated marketing campaigns you've led. Focus on the insights that drove these campaigns and the results achieved, especially in digital, social, and PR channels.
✨Demonstrate Analytical Skills
Since performance management is key, come prepared to talk about how you've used data to inform decisions. Share examples of metrics you've monitored and how you've optimised brand plans based on those insights.
✨Emphasise Collaboration Experience
This role requires strong stakeholder engagement. Be sure to discuss your experience working with cross-functional teams and creative agencies, highlighting how you’ve built relationships to drive brand success.
