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- Tasks: Lead marketing strategies and brand storytelling for a luxury fashion brand.
- Company: Join a prestigious, growing luxury fashion/accessories lifestyle brand in London.
- Benefits: Enjoy hybrid work options, competitive salary, bonuses, and unique perks.
- Why this job: Be part of a creative team shaping a sophisticated brand narrative with global impact.
- Qualifications: 2+ years in marketing/PR, experience with luxury brands, strong writing skills.
- Other info: Opportunity to innovate and collaborate across departments in a fast-paced environment.
The predicted salary is between 44000 - 66000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
Your role will include:
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Innovating on social media to drive visibility and engagement
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
Who we’re looking for:
You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
Requirements:
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury—ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
- Excellent leadership, organisational, and collaborative skills
Salary 55-65K Basic + Bonus + Benefits
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you’re ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Apply now or tag someone who might be perfect for this role! We can only respond to applicants who meet the requirements specified above. Remote working/work at home options are available for this role.
Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid employer: KGC Talent
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
✨Tip Number 1
Research the brand thoroughly before your interview. Understand their aesthetic, values, and recent campaigns. This will not only help you tailor your responses but also demonstrate your genuine interest in the brand.
✨Tip Number 2
Prepare to discuss specific examples of your past work in luxury marketing and PR. Highlight campaigns you've led, focusing on your strategic thinking and creative execution, as this role requires a blend of both.
✨Tip Number 3
Network with professionals in the luxury fashion industry. Attend events or engage on platforms like LinkedIn to connect with individuals who may provide insights or referrals that could enhance your application.
✨Tip Number 4
Showcase your understanding of current social media trends and how they can be leveraged for luxury brands. Be ready to share innovative ideas on how to enhance the brand's online presence and engagement.
We think you need these skills to ace Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take time to understand the luxury fashion brand's ethos, values, and target audience. This will help you tailor your application to reflect their tone and style.
Craft a Tailored CV: Highlight your relevant experience in marketing and PR, especially within the luxury sector. Use specific examples that demonstrate your leadership skills and successful campaigns you've managed.
Write a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your understanding of the brand's narrative. Discuss how your background aligns with their needs and how you can contribute to their vision.
Showcase Your Creativity: Since this role requires a creative mindset, consider including a portfolio or links to previous campaigns you've worked on. Highlight any innovative strategies you've implemented that drove engagement and visibility.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous marketing and PR strategies, especially those that highlight your creativity and innovation. Be ready to share specific examples of campaigns you've led, focusing on how you shaped the brand narrative and engaged audiences.
✨Demonstrate Your Understanding of Luxury Branding
Familiarise yourself with the luxury fashion market and the brand's competitors. During the interview, articulate your understanding of what sets luxury brands apart and how you can contribute to maintaining and enhancing the brand's sophisticated image.
✨Prepare for Collaborative Scenarios
Since the role involves collaboration across various departments, think of examples where you've successfully worked with teams like design or e-commerce. Highlight your leadership skills and how you ensure unified messaging across all platforms.
✨Engage with Their Aesthetic
Research the brand's visual identity and tone of voice. Be prepared to discuss how you would maintain and evolve this aesthetic in your role. Showing that you resonate with their style will demonstrate your fit for the position.
