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- Tasks: Lead marketing strategies and campaigns for exciting sports betting brands.
- Company: Join a dynamic UK sports betting company based in Cardiff, with a focus on innovation.
- Benefits: Enjoy a vibrant work culture, potential remote work options, and opportunities for growth.
- Why this job: Be part of a fast-paced industry, shaping brand identities and driving customer engagement.
- Qualifications: Experience in sports betting marketing and digital acquisition is essential.
- Other info: Opportunity to work with a passionate team and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.
Responsibilities:
- Own the marketing strategy across all brands – from planning to execution.
- Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
- Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
- Oversee creative and messaging alignment across all platforms.
- Coordinate brand launches, ensuring effective market entry.
- Work closely with operations, product, and compliance to ensure alignment and efficiency.
- Manage agency relationships and, where needed, recruit freelancers or in-house support.
- Report on marketing KPIs and performance insights to leadership.
Requirements:
- Proven experience in sports betting, gaming, or regulated entertainment marketing.
- Strong background in digital acquisition and growth marketing.
- A self-starter who’s comfortable building from the ground up.
- Ability to manage and switch between multiple brand voices and strategies.
- Deep understanding of UK betting markets and customer behaviour.
- Familiarity with UKGC marketing compliance.
- Excellent communication and leadership skills.
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the UK sports betting landscape. Understanding the nuances of customer behaviour and market trends will give you an edge in interviews, showing that you're not just knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the sports betting and gaming sectors. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at our company.
✨Tip Number 3
Prepare to discuss your experience with digital acquisition channels in detail. Be ready to share specific examples of successful campaigns you've managed, particularly those that demonstrate your ROI-focused mindset and ability to drive customer acquisition.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've effectively managed teams or projects in the past. Highlight your ability to coordinate across different departments, as this is crucial for the role of Marketing Manager at our company.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports betting and digital acquisition. Use specific examples that demonstrate your success in managing marketing strategies and campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK betting market and your ability to drive customer acquisition. Mention your familiarity with UKGC compliance and how it relates to the role.
Showcase Your Skills: In your application, emphasise your leadership skills and experience in managing multiple brands. Provide examples of how you've successfully coordinated brand launches or managed agency relationships.
Highlight Performance Metrics: Include specific KPIs and performance insights from your previous roles to demonstrate your ROI-focused mindset. This will show the company that you can effectively report on marketing performance.
How to prepare for a job interview at BettingJobs
✨Showcase Your Sports Betting Knowledge
Make sure to demonstrate your understanding of the sports betting industry during the interview. Discuss recent trends, customer behaviours, and how they impact marketing strategies. This will show that you are not just familiar with the field but also passionate about it.
✨Highlight Your Digital Marketing Skills
Since the role requires managing various digital acquisition channels, be prepared to discuss your experience with PPC, SEO, social media, and more. Share specific examples of successful campaigns you've led and the results achieved, focusing on performance and ROI.
✨Prepare for Brand Strategy Discussions
The company is looking for someone to own the marketing strategy across multiple brands. Be ready to talk about how you would approach brand launches and align messaging across platforms. Consider bringing a few ideas to the table to showcase your strategic thinking.
✨Demonstrate Leadership and Collaboration Skills
As a Marketing Manager, you'll need to work closely with various teams. Prepare examples of how you've successfully collaborated with operations, product, and compliance teams in the past. Highlight your communication skills and ability to lead projects effectively.
