Marketing Insight Analyst -Onmichannel

Marketing Insight Analyst – Client side. Up to £60k base 10% bonus. (*flex) Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function. This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment. Key duties; Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA). Analyse datasets from digital and offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc). Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes. Partner with senior stakeholders Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns. About you; 3 years\’ experience in a campaignanalyst marketing across digital and offline channels Experience building and maintaining dynamic dashboards using SQL, Tableau, Google Data Studio, and GoogleAnalytics (GA4). This is a must-have! Strong understanding of cross-channel marketing (digital ATL) and how these channels interact to drive acquisition and retention. Up to £60k base 10% bonus benefits41bf1e1f-b16b-4260-a40a-17c77a06fd15