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For Companies At a Glance
- Tasks: Lead the digital strategy and enhance the firm's online presence through SEO and analytics.
- Company: Join a dynamic Asset Management firm in London with a strong investment track record.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing in finance, making a real impact on the company's success.
- Qualifications: Experience in digital marketing, ideally within asset management or financial services, is essential.
- Other info: Work closely with various teams to improve website functionality and user experience.
The predicted salary is between 36000 - 60000 £ per year.
The Client
Our client is a growing Asset Management firm based in London and has a proven record of investment capabilities covering a broad range of investment products.
The Role
This is a fantastic opportunity for an experienced Marketing Manager with a specialism in Technology who is keen to set and build a Digital Strategy. This experience must be from an Asset Management or Financial Services background in order to lead the development and delivery of a digital strategy roadmap to evolve the Asset Management firm’s online presence.
The Digital Marketing Specialist will drive the SEO performance, consolidate digital marketing metrics and implement a robust analytics and reporting framework to support data-driven decisions. The role will have a strong Technology focus and will align digital marketing initiatives across Marketing, Sales, Compliance, and IT, alongside the day-to-day oversight, management and development of the firm’s website.
The Digital Marketing Specialist will be responsible for the website and intranet management, acting as the first point of contact for all website and intranet queries/requests. They will oversee the website functionality and proactively troubleshoot or escalate any technical issues. The Specialist will ensure that the website is fully instrumented for analytics and tracking and will confidently implement and refine a comprehensive SEO strategy.
The Specialist is expected to work with third-party agencies and internal stakeholders to deliver marketing, digital development and other company projects, as well as working with the Director of Marketing and other stakeholders to plan and deliver the firm’s digital strategy. The Marketing Manager will work with different teams within the business, always looking for opportunities to enhance the intranet’s usability, improving search function, organising content logically, or integrating with other internal systems.
The Candidate
Experience in Marketing Operations, Digital Marketing or Marketing Technology roles, ideally within Asset Management but broader Financial Services will also be considered. Relevant digital, e-marketing and website experience – proven track record of managing websites. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) as well as Excel skills for handling marketing data. Knowledge of relevant social media channels. Any experience with business intelligence or data visualization tools (Tableau, Power BI, etc.) to present marketing data is a plus.
Contact Detail:
JJ Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - JJ Search
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the asset management and financial services sectors. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to the firm's digital strategy.
✨Tip Number 2
Network with professionals in the asset management field, particularly those who specialise in digital marketing. Attend industry events or webinars to make connections and gain insights that could give you an edge during interviews.
✨Tip Number 3
Brush up on your technical skills, especially in HTML, coding, and tools like Salesforce and Pardot. Being able to demonstrate your proficiency in these areas will show that you're ready to take on the responsibilities of the role.
✨Tip Number 4
Prepare to discuss your experience with SEO strategies and website analytics tools. Be ready to share specific examples of how you've improved website performance or driven digital marketing initiatives in your previous roles.
We think you need these skills to ace Digital Marketing Specialist - JJ Search
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within asset management or financial services. Emphasise your skills in SEO, website management, and any technical knowledge like HTML or Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and technology. Mention specific achievements in previous roles that demonstrate your ability to develop and implement successful digital strategies.
Showcase Technical Skills: In your application, clearly outline your experience with website analytics tools and any coding knowledge. If you have used data visualisation tools like Tableau or Power BI, make sure to include this as it aligns with the job requirements.
Highlight Collaborative Experience: Since the role involves working with various teams, mention any past experiences where you collaborated with different departments. This could include marketing, sales, or IT, and how you contributed to enhancing digital initiatives.
How to prepare for a job interview at JJ Search
✨Showcase Your Digital Strategy Experience
Be prepared to discuss your previous experience in developing and implementing digital strategies, especially within the asset management or financial services sectors. Highlight specific projects where you successfully drove SEO performance or improved online presence.
✨Demonstrate Technical Proficiency
Since the role requires knowledge of HTML, coding, and tools like Salesforce and Pardot, make sure to mention any relevant technical skills you possess. If possible, provide examples of how you've used these tools to enhance marketing efforts.
✨Familiarise Yourself with Analytics Tools
The position involves managing website analytics and reporting. Brush up on your knowledge of tools like Google Analytics and be ready to discuss how you've used data to inform marketing decisions in the past.
✨Prepare for Team Collaboration Questions
As the role requires working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Be ready to discuss how you've worked with different stakeholders to achieve common goals in previous roles.
