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For Companies At a Glance
- Tasks: Lead public sector marketing and communications to shape telecoms infrastructure in the UK.
- Company: Join a forward-thinking telecom company dedicated to building a digitally connected society.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Make a real impact on public policy while enhancing brand reputation and engaging with key stakeholders.
- Qualifications: Experience in public relations and public affairs, especially within a B2B corporate environment.
- Other info: Ideal for strategic thinkers passionate about telecom regulations and industry trends.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society. If you're a strategic communicator with deep public sector expertise and a passion for driving real impact, we’d love to hear from you.
We are seeking a dynamic and experienced Marketing Lead (Public Sector) to drive public sector marketing, public affairs, and communications strategy. In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with our business objectives. You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.
Key Responsibilities- Public Relations & Thought Leadership
- Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector.
- Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces.
- Identify speaking and panel opportunities for our leadership team to amplify our voice across the industry.
- Public Affairs Engagement
- Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations.
- Collaborate with customers’ public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.
- Campaign Strategy & Execution
- Design and implement communication strategies tailored to government and ministerial stakeholders.
- Work with internal teams to develop campaigns that position us as the partner of choice in digital infrastructure.
- Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with the Sales team.
- Policy Support & Advocacy
- Support policy submissions and advocacy on telecom regulations, the Electronic Communications Code (CODE), and infrastructure development.
- Track legislative changes, offering insights to guide policy engagement.
- Media & Government Relations
- Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities.
- Manage media relations alongside the Communications Manager to ensure accurate and favourable coverage.
- Build and maintain a media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.
- Broad Marketing Skills
- Extensive experience in public relations, public affairs, and communications within a B2B corporate environment.
- Strong grasp of marketing principles with a proven ability to develop and execute integrated marketing campaigns.
- Public Sector Expertise
- Proven experience engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, public policy, and industry trends.
- Strategic Thinking
- Strong analytical skills with the ability to turn insights into actionable marketing and communication strategies.
- A strategic mindset to align initiatives with business goals.
- Project Management
- Highly organised with the ability to manage multiple projects simultaneously.
- Experience planning and executing high-profile events with strong attention to detail.
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Sector Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in telecom regulations and public policy. This knowledge will not only help you understand the landscape but also allow you to engage in meaningful conversations with stakeholders during networking events.
✨Tip Number 2
Build a strong network within the public sector by attending industry conferences and seminars. Engaging with professionals in the field can open doors to opportunities and provide insights that are invaluable for your role as a Marketing Lead.
✨Tip Number 3
Develop your thought leadership by contributing articles or opinion pieces to relevant publications. This will not only enhance your visibility but also demonstrate your expertise and commitment to the public sector, making you a more attractive candidate.
✨Tip Number 4
Stay updated on political developments and government tenders. Being proactive in identifying opportunities for commercial growth will showcase your strategic thinking and ability to align marketing initiatives with business objectives.
We think you need these skills to ace Public Sector Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in public relations, public affairs, and communications. Emphasise any specific projects or campaigns you've led that align with the responsibilities of the Public Sector Marketing Lead role.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for driving impact in the public sector. Discuss your strategic thinking and how your previous experiences have prepared you to enhance brand reputation and engage with government stakeholders.
Showcase Relevant Skills: In your application, clearly demonstrate your broad marketing skills and public sector expertise. Provide examples of how you've successfully developed and executed integrated marketing campaigns in a B2B environment.
Highlight Project Management Experience: Detail your project management skills by mentioning specific high-profile events or campaigns you've managed. This will show your ability to handle multiple projects simultaneously and your attention to detail, which is crucial for this role.
How to prepare for a job interview at Project People
✨Showcase Your Public Sector Expertise
Make sure to highlight your experience working with government entities and local authorities. Be prepared to discuss specific projects or campaigns you've led that demonstrate your understanding of public policy and telecom regulations.
✨Demonstrate Strategic Thinking
Prepare examples of how you've turned insights into actionable marketing strategies. Discuss how you align marketing initiatives with business goals, showcasing your analytical skills and strategic mindset.
✨Prepare for PR and Media Relations Questions
Expect questions about your experience in public relations and media engagement. Be ready to talk about successful campaigns you've executed, the content you've created, and how you've managed relationships with media outlets.
✨Highlight Project Management Skills
Discuss your ability to manage multiple projects simultaneously, especially high-profile events. Provide examples of how you've organised and executed these projects with attention to detail, ensuring they met their objectives.
