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- Tasks: Lead PR strategies and manage influencer marketing for a prestigious restaurant group.
- Company: Caprice Holdings is a renowned restaurant group with a rich history in hospitality.
- Benefits: Enjoy generous dining discounts, progression opportunities, and exclusive perks like gym and travel discounts.
- Why this job: Join a dynamic team, shape brand narratives, and make an impact in the vibrant hospitality scene.
- Qualifications: Experience in PR management, strong storytelling skills, and a passion for the restaurant industry.
- Other info: Flexible working environment that values diversity and equal opportunity.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry. The Senior PR Manager will support across all sites, reporting into our Head of Marketing.
The key responsibilities of the Senior PR Manager will include:
- Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings’ portfolio of brands
- Conducting proactive and strategic press, brand partnership and influencer marketing activity – delivering a steady stream of coverage across press and social media
- Management of PR agencies, including onboarding and performance reviews
- Leading on the execution of restaurant launch parties, influencer and press events
- Maintaining key relationships with press contacts across lifestyle, luxury and trade – ensuring Caprice Holdings remains front of mind
- Overseeing team profiling and interview briefings
- Producing impactful press coverage across lifestyle, national and consumer media
- Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
- Proven experience at PR Manager or Senior PR Manager level
- An eye for storytelling and a proactive attitude
- A strong knowledge of building PR and influencer marketing strategies
- Editor-level contacts within the hospitality, lifestyle, and national media landscapes
- Strong understanding of influencer marketing, and networked in the talent management space
- Strong communication skills and experience in managing up to senior stakeholders
- Excellent written skills with strong attention to detail
- Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
- Have a passion for restaurants and hospitality
What We Offer:
- Generous discount off your bill (including drinks), when dining in one of our restaurants across the Group
- Unrivalled opportunities for progression across the Group
- 28 days holiday, increasing with length of service up to 5 extra days
- Recommend a friend scheme with great bonuses per individual referral
- Exclusive access to our discounts including money off gym memberships, travel, online shopping, gadget, and much more
- Reward programmes, long service awards, and staff recognition and incentives
We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.
Contact Detail:
Caprice Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, workshops, or webinars to meet potential colleagues and influencers who can provide insights into the role and company culture at Caprice Holdings.
✨Tip Number 2
Research Caprice Holdings thoroughly. Understand their brands, recent press coverage, and marketing strategies. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 3
Showcase your storytelling skills in networking situations. Prepare anecdotes that highlight your successful PR campaigns and how you've built relationships with media contacts, especially in the hospitality sector.
✨Tip Number 4
Stay updated on current trends in influencer marketing and PR strategies. Being knowledgeable about the latest tools and platforms will position you as a forward-thinking candidate who can contribute to Caprice Holdings' innovative approach.
We think you need these skills to ace Senior Public Relations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations and influencer marketing. Focus on achievements that demonstrate your ability to develop and execute PR strategies, manage teams, and build relationships with media contacts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you are passionate about the hospitality industry and how your background aligns with the responsibilities of the Senior PR Manager role at Caprice Holdings.
Showcase Your Network: In your application, mention any editor-level contacts you have within the hospitality and lifestyle sectors. Highlight your connections in the influencer marketing space, as this is crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Attention to detail is key in PR, so ensure your application reflects this quality.
How to prepare for a job interview at Caprice Holdings Ltd
✨Showcase Your Storytelling Skills
As a Senior PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives for brands in the past. Be ready to discuss specific campaigns that highlight your creativity and strategic thinking.
✨Demonstrate Your Network
Having strong media contacts is crucial for this role. Come prepared with a list of your editor-level contacts within the hospitality and lifestyle sectors. Discuss how these relationships have benefited your previous employers.
✨Highlight Your Strategic Mindset
Caprice Holdings is looking for someone who can develop comprehensive PR strategies. Be ready to talk about your approach to creating and executing successful PR and influencer marketing strategies, including any metrics or results you've achieved.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you've had to manage crises or adapt strategies quickly. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
