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For Companies At a Glance
- Tasks: Lead growth strategies for API and automation solutions in a fast-paced environment.
- Company: Join a cutting-edge AI-powered SaaS platform transforming visual content for businesses.
- Benefits: Enjoy a competitive salary, equity, remote work options, and relocation support.
- Why this job: Be part of an innovative team driving impactful automation solutions in a dynamic market.
- Qualifications: 5+ years in growth marketing, ideally within B2B SaaS; strong product-led growth knowledge required.
- Other info: Visa sponsorship available; enjoy quarterly team offsites and a supportive culture.
The predicted salary is between 60000 - 84000 ÂŁ per year.
B2B Growth Product Manager (Product Lead Growth Marketing) – (Europe) €75,000 – €100,000 + Equity | Remote or Hybrid | AI / SaaS | Relocation Support Available
Location: Europe/UK (Remote or Hybrid Options)
Contract: Full-time, Permanent
Sector: Tech / SaaS / AI
About the Opportunity
We’re working with one of Europe’s most innovative AI-powered SaaS platforms—backed by top-tier investors and scaling globally. Their mission? Helping businesses supercharge their visual content through automation and cutting-edge technology. As they continue expanding into new markets, we’re hiring a B2B Growth Product Manager to own and scale their API and automation go-to-market strategy. This is a high-impact, high-visibility role for a commercially-minded, data-driven marketer who thrives in a fast-paced, product-led environment. This role is ideal for someone with experience in Product-Led Growth (PLG), a strong experimentation mindset, and a passion for helping businesses discover the power of smart automation.
The Role
As PLG Lead, you’ll be responsible for crafting and executing the growth roadmap for the company’s API and automation solutions—driving adoption, onboarding, and long-term engagement. You’ll work closely with Product, Sales, and Revenue Ops to turn features into compelling stories, drive self-serve activation, and scale demand through innovative, test-and-learn campaigns.
Key Responsibilities:
- Develop and lead growth strategies focused on API acquisition and activation
- Own onboarding and product-led adoption journeys
- Run creative, data-backed growth experiments across channels
- Identify and engage the right target audiences—technical and non-technical
- Translate product capabilities into real-world use cases
- Collaborate with cross-functional teams to align growth, product, and sales
- Build and iterate campaigns based on performance data and user feedback
What We're Looking For
- 5+ years of experience in growth marketing, ideally in a B2B SaaS / PLG environment
- Proven ability to scale adoption in a fast-paced, high-growth setting
- Strong knowledge of product-led growth and customer lifecycle marketing
- Comfort working with technical products or APIs (you don’t need to code—but you “get it”)
- Creative, experimental mindset with a focus on results
- Confident communicator with cross-functional experience
- Bonus: Experience with enterprise segments or automation tools
- Passion for AI, GenAI, or emerging tech is a strong plus
Perks & Benefits
- Competitive salary: €75,000 – €100,000 + equity package
- Remote-first with flexible hours
- Hybrid option for those based near the HQ (relocation support provided)
- Visa sponsorship available for those relocating to HQ country
- €10,000 relocation/signing bonus
- Quarterly team offsites and regular socials
- Latest tech: MacBook Pro, home setup, productivity budget
- Language learning support (English & more)
Hiring Process
- Intro call with Katie at 3search
- Interview with Hiring Manager
- Take-home assignment (under 3 hours, may be compensated)
- Culture & team interview (must be able to fly out to Europe)
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Led Growth Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Product-Led Growth (PLG) and AI technologies. This will not only help you understand the company's mission better but also allow you to speak confidently about how you can contribute to their growth strategies during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS and PLG space. Attend relevant webinars, workshops, or industry events to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in driving product adoption and engagement. Highlight any creative campaigns you've led that resulted in measurable growth, as this aligns perfectly with the responsibilities of the role.
✨Tip Number 4
Research the company's API and automation solutions thoroughly. Understanding their products will enable you to translate technical features into compelling stories, which is crucial for the role and will impress the hiring team.
We think you need these skills to ace Product Led Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in B2B SaaS and Product-Led Growth environments. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AI and automation. Explain how your skills align with the responsibilities of the PLG Lead role and provide examples of successful campaigns you've led.
Showcase Your Experimentation Mindset: In your application, emphasise your creative and experimental approach to growth marketing. Include examples of data-backed experiments you've conducted and the results achieved.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work with cross-functional teams by providing examples of past collaborations with product, sales, or revenue operations. This will show your understanding of the role's requirements.
How to prepare for a job interview at 3Search
✨Understand Product-Led Growth
Make sure you have a solid grasp of Product-Led Growth principles. Be prepared to discuss how you've successfully implemented PLG strategies in your previous roles, especially in B2B SaaS environments.
✨Showcase Your Data-Driven Mindset
Since this role requires a strong focus on data-backed growth experiments, come ready with examples of how you've used data to drive marketing decisions and improve product adoption.
✨Communicate Cross-Functionally
Highlight your experience working with cross-functional teams. Be ready to discuss how you've collaborated with product, sales, and revenue operations to align growth strategies and drive results.
✨Prepare for Technical Discussions
Even if you're not coding, it's important to demonstrate your understanding of technical products and APIs. Brush up on relevant terminology and be ready to explain how you've engaged with technical audiences in the past.
