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- Tasks: Lead brand strategy and communications for a global B2B tech company.
- Company: Join a leading global B2B technology firm making waves in international markets.
- Benefits: Enjoy a competitive salary, bonus potential, generous holiday, and enhanced pension contributions.
- Why this job: Shape a powerful brand narrative with global impact while collaborating with diverse teams.
- Qualifications: Extensive experience in B2B branding and strong storytelling skills required.
- Other info: Flexibility to travel internationally and work across time zones is essential.
The predicted salary is between 43200 - 72000 £ per year.
We are partnered with a global B2B technology company who are looking for an experienced brand leader to lead the evolution of its brand across international markets. If you’re a strategic thinker and hands-on brand builder who thrives on transforming complex offerings into clear, compelling narratives this is your opportunity to shape a brand with global impact.
About the Role:
This is a senior, high-visibility position responsible for brand strategy, messaging, and communications across multiple regions. You’ll work closely with cross-functional teams to ensure the brand shows up consistently and powerfully across digital, physical, and partner-led channels.
The ideal candidate brings extensive experience in B2B technology branding, a strong grasp of complex buying cycles, and a proven ability to turn technical solutions into clear, compelling narratives.
What You’ll Do:
- Develop and lead a globally consistent, differentiated brand identity
- Drive brand-led campaigns and messaging that position the company as a trusted B2B partner
- Ensure seamless, aligned customer experiences across all brand touchpoints
- Promote internal brand understanding and application across teams and regions
- Lead communication efforts around key moments (e.g. acquisitions, strategic launches)
- Use research, performance data, and customer insights to guide brand evolution and investment
What You’ll Bring:
- Extensive experience in brand strategy, communications, or marketing—preferably within B2B tech or enterprise services
- Proven track record in developing and managing global brands with strong positioning
- Outstanding storytelling abilities and comfort simplifying complex subject matter
- Deep understanding of omnichannel brand consistency across markets and cultures
- Collaborative, confident leadership style with global team experience
- Strategic mindset paired with a hands-on approach to execution
- Flexibility to travel internationally and collaborate across time zones
Benefits Include:
- Salary band to be disclosed upon candidate qualification
- Car allowance
- Bonus up to 10%
- 25 days holiday per year (rising up to a maximum of 30 days)
- Enhanced pension contribution
- Death in Service benefit
- Employee Assistance Programme to support overall wellbeing
All candidates must have the right to work in the UK.
Director of Brand Strategy and Communications employer: Texcel
Contact Detail:
Texcel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand Strategy and Communications
✨Tip Number 1
Network with professionals in the B2B technology sector. Attend industry events, webinars, and conferences to connect with key players and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a Director of Brand Strategy and Communications.
✨Tip Number 2
Showcase your storytelling skills in conversations. When discussing your experience, focus on how you've transformed complex ideas into compelling narratives. This will demonstrate your ability to align with our need for clear communication in brand strategy.
✨Tip Number 3
Familiarise yourself with our brand and its positioning in the market. Understand our competitors and identify gaps where you can add value. This knowledge will not only impress us but also help you articulate how you can drive our brand forward.
✨Tip Number 4
Prepare to discuss your experience with omnichannel strategies. Be ready to share specific examples of how you've ensured brand consistency across various platforms and regions. This is crucial for the role and will highlight your strategic mindset.
We think you need these skills to ace Director of Brand Strategy and Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in brand strategy and communications, particularly within B2B technology. Use specific examples that demonstrate your ability to develop and manage global brands.
Craft a Compelling Cover Letter: In your cover letter, focus on your storytelling abilities and how you've simplified complex subject matter in previous roles. Mention your strategic mindset and hands-on approach to execution, as these are key for the position.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in driving brand-led campaigns and messaging. This could be metrics from previous campaigns or examples of how you’ve enhanced brand consistency across markets.
Research the Company: Familiarise yourself with the company's brand identity and recent initiatives. Understanding their market positioning will help you articulate how you can contribute to their brand evolution and align with their goals.
How to prepare for a job interview at Texcel
✨Showcase Your Strategic Thinking
As a Director of Brand Strategy and Communications, it's crucial to demonstrate your strategic mindset. Prepare examples of how you've developed brand strategies in the past, particularly in B2B technology. Be ready to discuss how you align brand messaging with business objectives.
✨Highlight Your Storytelling Skills
This role requires outstanding storytelling abilities. Think about how you can simplify complex technical solutions into compelling narratives. During the interview, share specific instances where your storytelling has successfully engaged stakeholders or customers.
✨Emphasise Omnichannel Experience
Given the importance of brand consistency across various channels, be prepared to discuss your experience with omnichannel branding. Provide examples of how you've ensured a seamless customer experience across digital, physical, and partner-led channels.
✨Demonstrate Collaborative Leadership
The company is looking for a collaborative and confident leader. Share experiences that showcase your ability to work with cross-functional teams and lead global initiatives. Highlight any international collaboration and how you navigated different cultures and time zones.
