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- Tasks: Join us as a Category Analyst to drive insights and strategies for our exciting spirits brands.
- Company: Sazerac Company is a leading, family-owned spirits company with a rich history and global presence.
- Benefits: Enjoy competitive salaries, growth opportunities, and a vibrant entrepreneurial culture.
- Why this job: Shape your role while contributing to category growth in a dynamic industry with innovative people.
- Qualifications: 2+ years in Category Management or related fields; degree preferred; strong Excel and PowerPoint skills.
- Other info: This is a newly created role, offering a chance to influence and innovate from the start.
The predicted salary is between 28800 - 43200 £ per year.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. The Sazerac Company produces and markets some of the most popular brands across a range of spirits including Buffalo Trace, Southern Comfort, Fireball, Paddy Irish Whiskey and Buzzballz – to name but a few! Since 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our culture, relationships, innovation, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Overview: We are seeking a dynamic, and driven Category Insight Analyst who will help in our efforts to acquire business and competitive information, translating it into actionable insight. They will work cross functionally and help & manage relationships with third party data and insight partners. The role will proactively identify insight with the support of the Category Development & Insight Lead to shape category, customer, and brand strategies, as well as providing performance understanding, executional recommendations, and commercial target setting. This is a newly created role, reporting into the Category Development & Insight Lead, so therefore there is the opportunity for the successful candidate to shape the role and play a part in helping shape our category growth.
Key Responsibilities:
- Best in class reporting: Take the lead & own the delivery of key category reports, and processes (on and off trade) and ensure they are well established, implemented, and widely used across the business, seeking feedback and implementing improvements along the way. Identify and manage the right third party insights partners working alongside and closely with the Category Development & Insight Lead and help manage these partners effectively ensuring we are maximising our ROI. Help train team members in the data and insight whilst focusing on upskilling multiple teams across the business in particular commercial and marketing teams.
- Sales, Marketing and Customer Growth Strategies: Monitor market trends, customer performance, and competitor activity to inform decision-making. Help support the Category Development & Insight Lead in identifying long-term commercial opportunities and identify potential white space and emerging channels recommending where the business should play. Help support the on, off trade sales teams and marketing teams with key insights and facts to enable them to sell more.
- Driving Actionable Insight: Shape the sources of insight we require to achieve the business growth ambition. Help manage and be responsible for quantitative and qualitative projects to be able to identify key brand, shopper and consumer insights and learning. Ensure data & insight is being used effectively across the business whilst incorporating learnings and striving to be best in class.
- Category strategy and vision: Help lead and support in providing category insights to fuel category opportunities aligned to our strategic pillars and hero brands. Ensure key insights are applied by channel / format and generates the ‘so what’ to influence and change shopper behaviour and enables us to sell more. Supporting the Category Development & Insight Lead to leverage category best practices & learnings in addition to tapping into US and global to apply to UK.
About you:
- 2+ years of working experience in Category Management and Shopper insights, Key Account Management or Sales related function.
- FMCG is desired.
- Ideally educated to degree level.
- High level MS Excel and PowerPoint Skills and competence in manipulating data.
- Familiarity with key market data sources / tools (CGA, Circana, Nielsen, Kantar).
- Creative, ambitious, growth mindset.
- Drive for results.
- Strong Accountability.
- Team player.
- Ability to manage multiple projects at one time.
- Ability to manage and influence key stakeholders.
- Demonstrated active learner with ability to make independent observations, and "connect the dots" helping to drive actionable insight.
- Strong analytical, interpersonal, communication and presentation skills.
Category Analyst employer: Sazerac UK
Contact Detail:
Sazerac UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Analyst
✨Tip Number 1
Familiarise yourself with the spirits industry and Sazerac's key brands. Understanding their market position and recent trends will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in category management or shopper insights. Attend industry events or join relevant online forums to build connections that could provide valuable insights or even referrals.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Excel and PowerPoint. Being able to showcase your ability to manipulate data and present insights effectively will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you've previously identified actionable insights from data. Think of specific examples where your analysis led to strategic decisions or improvements, as this will highlight your capability to drive results in a similar role.
We think you need these skills to ace Category Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Category Management, Shopper Insights, or Sales. Use specific examples that demonstrate your analytical skills and ability to drive actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Sazerac Company. Mention how your background aligns with their needs, particularly your experience with market trends and data analysis.
Showcase Your Skills: Emphasise your proficiency in MS Excel and PowerPoint, as well as your familiarity with market data sources like Nielsen and Kantar. Provide examples of how you've used these tools to influence business decisions.
Highlight Team Collaboration: Since the role involves working cross-functionally, include examples of successful teamwork in your application. Describe how you’ve managed relationships with stakeholders and contributed to team projects.
How to prepare for a job interview at Sazerac UK
✨Know Your Data Sources
Familiarise yourself with key market data sources like CGA, Circana, Nielsen, and Kantar. Be prepared to discuss how you've used these tools in previous roles to derive insights and drive decisions.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical abilities. Discuss specific projects where you identified trends or insights that led to actionable recommendations, especially in a category management context.
✨Understand the Company Culture
Research Sazerac Company's culture and values. Be ready to explain how your personal values align with theirs and how you can contribute to their entrepreneurial spirit and growth mindset.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that assess your problem-solving skills and ability to manage multiple projects. Think of situations where you successfully influenced stakeholders or drove results through collaboration.
