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- Tasks: Lead the UK wholesale business for a premium activewear brand, shaping strategy and managing key retail relationships.
- Company: Join a new lifestyle brand backed by a respected fashion house, blending style with functionality.
- Benefits: Enjoy an excellent package, career growth opportunities, and a dynamic work environment.
- Why this job: Be part of a startup vibe with serious support, driving sustainable revenue in a fast-paced industry.
- Qualifications: Strong experience in fashion or activewear, with proven negotiation skills and budget management expertise.
- Other info: Ideal for strategic thinkers who thrive in entrepreneurial settings and love building relationships.
The predicted salary is between 43200 - 72000 £ per year.
A new premium activewear and lifestyle brand is launching — blending elevated design with everyday functionality. Created for those who move with purpose and dress with intent, this label is rooted in wellness, style, and modern performance.
Backed by one of the world’s most respected fashion houses, the brand combines startup energy with serious support. From design to distribution, everything is in place — now we need a sharp, commercially-minded leader to take it to market.
We are seeking a Commercial Manager to build and lead our UK wholesale business. This is a critical hire — someone who knows how to shape strategy, own budgets, manage key retail relationships, and drive sustainable revenue growth.
You’ll work closely with product, planning, and marketing to ensure the brand shows up in the right places, in the right way, with the right partners — while keeping a clear eye on profit, volume, and long-term value.
What You’ll Be Doing
- Commercial Strategy & Planning
- Build seasonal revenue and margin forecasts by account and channel
- Develop and implement commercial strategies that support growth across key UK retailers
- Set account-level targets and align them with business goals and seasonal calendars
- Wholesale Partner Management
- Lead negotiations and joint business planning with key department stores, e-commerce platforms, and multi-brand retailers
- Align assortments, distribution plans, and activation strategies by partner
- Act as a trusted point of contact and commercial advisor to your accounts
- Performance Management & Reporting
- Track account performance across sell-in, sell-through, and margin
- Report regularly to leadership with insights, risks, and opportunities
- Adjust strategy based on trade trends, customer data, and seasonal shifts
- Promotions, Trade Terms & Budget Control
- Manage trade terms, markdowns, and coop marketing spend within agreed parameters
- Protect profitability through smart planning and margin discipline
- Identify levers for in-season support where needed
- Collaboration & Internal Alignment
- Work cross-functionally with planning, merchandising, and marketing to ensure execution excellence
- Provide the commercial lens during product development and go-to-market planning
- Ensure alignment between product offering and market needs
What You’ll Bring
- Strong commercial experience in fashion, activewear, or lifestyle — ideally in a premium or luxury segment
- Track record of leading wholesale partnerships in the UK and European market
- Highly analytical and commercially driven with strong negotiation skills
- Proven ability to plan, forecast, and manage multi-million-pound budgets
- Strategic thinker with a hands-on approach — comfortable in a fast-moving, entrepreneurial setting
- Confident communicator, relationship-builder, and team player
Excellent Package + Career prospects within a growing organisation.
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager - Premium Activewear & Lifestyle Brand (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in premium activewear and lifestyle brands. Understanding what sets successful brands apart will help you articulate your vision for the role and demonstrate your industry knowledge during discussions.
✨Tip Number 2
Network with professionals in the fashion and activewear sectors, especially those with experience in wholesale partnerships. Building relationships can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed budgets and driven revenue growth in previous roles. Being able to share quantifiable achievements will showcase your commercial acumen and suitability for the position.
✨Tip Number 4
Stay updated on the competitive landscape by researching key players in the UK market. Understanding their strategies and performance can help you identify opportunities and challenges that you can address in your conversations with us.
We think you need these skills to ace Commercial Manager - Premium Activewear & Lifestyle Brand (London Area)
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's ethos and target market. Familiarise yourself with their design philosophy and how it aligns with current trends in activewear and lifestyle.
Tailor Your CV: Highlight your relevant experience in commercial management, particularly within the fashion or activewear sectors. Emphasise your achievements in leading wholesale partnerships and managing budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and negotiation skills. Use specific examples from your past roles to demonstrate how you can drive revenue growth and manage key retail relationships.
Showcase Analytical Skills: In your application, mention any tools or methodologies you use for performance tracking and reporting. Highlight your ability to adjust strategies based on data insights and market trends.
How to prepare for a job interview at Provallar Executive Search
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the brand's ethos, product offerings, and target market. Understanding their unique blend of elevated design and functionality will help you articulate how your experience aligns with their vision.
✨Demonstrate Your Commercial Acumen
Be prepared to discuss your previous experience in managing budgets and driving revenue growth. Highlight specific examples where you've successfully shaped commercial strategies or negotiated key partnerships, especially within the fashion or activewear sectors.
✨Showcase Your Analytical Skills
Since the role requires tracking performance metrics, come equipped with examples of how you've used data to inform decisions. Discuss any tools or methodologies you've employed to forecast sales or analyse market trends.
✨Emphasise Collaboration and Communication
This position involves working cross-functionally, so be ready to share experiences where you've effectively collaborated with teams like marketing, planning, or merchandising. Highlight your ability to build relationships and communicate clearly with stakeholders.
