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- Tasks: Lead data-driven marketing campaigns to boost brand awareness and revenue growth.
- Company: Join an award-winning global SaaS business recognized for its innovative marketing strategies.
- Benefits: Enjoy a dynamic work environment with opportunities for collaboration and professional growth.
- Why this job: Be part of a high-performing team that celebrates creativity and drives impactful results.
- Qualifications: Bring creativity, analytical skills, and experience in B2B marketing to the table.
- Other info: This role offers the chance to work with cutting-edge digital channels and strategies.
The predicted salary is between 43200 - 72000 £ per year.
Join an Award-Winning Global SaaS Business Are you a results-driven, data-focused B2B Marketing Manager ready to take on your next big adventure? Do you thrive in fast-paced environments where a high-performing marketing team is celebrated as a key driver of revenue growth? We're an award-winning global SaaS business looking for a Head of Demand Generation Marketing to own and execute data-driven, multi-channel marketing campaigns that build brand awareness, drive pipelines, and generate measurable revenue growth. This is your opportunity to collaborate with dynamic cross-functional teams, leverage cutting-edge digital channels, and implement strategies that attract and convert qualified leads. If you're resilient, analytical, and passionate about driving results, we want to hear from you! What You'll Be Doing Designing and delivering data-led campaigns across content, paid social, podcasts, video, and events. Developing and owning the demand generation strategy to build pipelines and accelerate revenue. Driving conversions by optimising the buyer's journey at every stage. Collating performance data to measure, report, and continuously improve campaign success. Utilising tools and strategies to optimise SEO, SEM, PPC, and other multi-channel marketing efforts. Driving account-based marketing (ABM) strategies for targeted success. What We're Looking For You'll bring creativity, analytical thinking, and a proven track record in…
Head of Demand Generation Marketing employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in demand generation marketing. Stay updated on tools and strategies that optimize SEO, SEM, and PPC, as these are crucial for the role.
✨Tip Number 2
Network with professionals in the B2B marketing space. Attend industry events or webinars to connect with like-minded individuals and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share metrics and results that demonstrate your ability to drive revenue growth through data-driven strategies.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure campaign success. Highlight your experience with performance data and how it informs your marketing decisions.
We think you need these skills to ace Head of Demand Generation Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in demand generation. Use metrics to showcase your achievements and demonstrate how you've driven revenue growth in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your ability to thrive in fast-paced environments. Mention specific campaigns you've led and the results achieved, aligning them with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasize your skills in SEO, SEM, PPC, and account-based marketing. Provide examples of how you've utilized these strategies to optimize marketing efforts and drive conversions.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. Describe how you’ve worked with different departments to achieve common goals and drive campaign success.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your Data-Driven Mindset
Since the role emphasizes data-led campaigns, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you’ve employed to analyze performance metrics.
✨Demonstrate Your Multi-Channel Expertise
The job requires experience across various channels like content, social media, and events. Prepare to share successful campaigns you've executed in these areas and how they contributed to revenue growth.
✨Discuss Your Demand Generation Strategy
Be ready to outline your approach to developing a demand generation strategy. Discuss how you would build pipelines and accelerate revenue, and provide examples of strategies that have worked for you in the past.
✨Highlight Your Collaboration Skills
This position involves working with cross-functional teams. Share experiences where you successfully collaborated with other departments, such as sales or product development, to achieve marketing goals.
