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For Companies At a Glance
- Tasks: Drive TCL's brand presence in stores, ensuring optimal product displays and training staff.
- Company: Join TCL, a leading brand in consumer electronics, known for innovation and quality.
- Benefits: Enjoy flexible working hours, travel opportunities, and a dynamic work environment.
- Why this job: Be a brand ambassador, enhance retail performance, and make a real impact in the market.
- Qualifications: Bachelor's degree in Business or Marketing; retail experience preferred; strong communication skills.
- Other info: Frequent travel required; ideal for those passionate about tech and retail.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this role involves product training, POSM (Point of Sales Materials) maintenance, sales support, and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a crucial part in driving offline retail performance and enhancing TCL's presence across the region.
Key Responsibilities
- Monitor and ensure optimal display performance of TCL TVs and related products across partner retail stores, mainly in the Great London area.
- Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a strong and consistent brand and product image for customers.
- Deliver engaging and informative product training sessions for in-store staff to enhance product knowledge and selling capabilities.
- Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are fully operational and well-maintained.
- Oversee the placement, upkeep, and strategic alignment of POSM materials in accordance with TCL brand standards to maximize visibility and impact.
- Support and, when necessary, organize in-store marketing activations to promote TCL products and drive customer engagement.
- Provide regular, detailed reports on display conditions, POSM execution, store visits, and sales initiatives.
- Collaborate with Currys’ merchandising teams to gather insights and support improved in-store execution.
- Assist the GTM Manager with administrative tasks and merchandise preparation to support overall go-to-market initiatives.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience in merchandise or retail operations, ideally in consumer electronics or home appliances.
- Solid understanding of TV and audio products, with the ability to explain technical features clearly.
- Excellent interpersonal, communication, and presentation skills.
- Analytical capabilities to assess store performance and recommend improvement actions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.
- Flexibility to travel frequently and work non-standard hours when required.
- Always feel comfortable for business travel.
Regional GTM Specialist employer: TCL
Contact Detail:
TCL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional GTM Specialist
✨Tip Number 1
Familiarise yourself with TCL's product range, especially their TVs and soundbars. Understanding the technical features and benefits will help you communicate effectively as a brand ambassador during interviews.
✨Tip Number 2
Research Currys and their retail strategies. Knowing how they operate and their approach to customer engagement will allow you to tailor your discussions and demonstrate your alignment with their goals.
✨Tip Number 3
Prepare examples of your past experiences in retail or merchandise operations. Highlight specific instances where you improved product visibility or sales performance, as this will showcase your ability to drive results.
✨Tip Number 4
Practice your presentation skills, as delivering engaging product training sessions is a key responsibility. Consider rehearsing with friends or family to build confidence and refine your delivery style.
We think you need these skills to ace Regional GTM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail operations and consumer electronics. Emphasise any previous roles where you acted as a brand ambassador or provided product training.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the brand. Mention specific experiences that demonstrate your ability to optimise in-store execution and enhance brand representation.
Showcase Your Communication Skills: Since excellent interpersonal and presentation skills are crucial for this role, consider including examples of how you've successfully communicated with teams or trained staff in previous positions.
Highlight Analytical Abilities: Discuss any experience you have with assessing store performance or implementing improvements. Use specific metrics or outcomes to illustrate your analytical capabilities.
How to prepare for a job interview at TCL
✨Know Your Products Inside Out
As a Regional GTM Specialist, you'll need to have a solid understanding of TCL's TV and audio products. Make sure you can explain their technical features clearly and confidently during the interview. This will show your potential employer that you're not just familiar with the products but also passionate about them.
✨Demonstrate Your Communication Skills
Since this role involves acting as a brand ambassador and delivering training sessions, it's crucial to showcase your excellent interpersonal and presentation skills. Prepare examples of how you've effectively communicated complex information in the past, especially in a retail or training context.
✨Showcase Your Analytical Abilities
The job requires assessing store performance and recommending improvements. Be ready to discuss any relevant experience you have with data analysis or performance metrics. Highlight specific instances where your analytical skills led to positive outcomes in previous roles.
✨Prepare for Questions on Flexibility and Travel
This position involves frequent travel and non-standard hours. Be prepared to discuss your availability and willingness to adapt to these requirements. Sharing past experiences where you've successfully managed similar demands can help reassure the interviewer of your commitment.
