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For Companies At a Glance
- Tasks: Lead growth marketing strategies and manage a dynamic team to drive customer acquisition.
- Company: Join Hiccup, a vibrant fashion brand focused on empowering women through affordable style.
- Benefits: Enjoy hybrid work flexibility and the chance to shape your career towards C-suite leadership.
- Why this job: Be part of a fast-paced environment where your strategies directly impact growth and customer loyalty.
- Qualifications: Bring your expertise in growth marketing, especially in paid media and fashion, to this exciting role.
- Other info: Opportunity to expand your team and influence the company's growth trajectory.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and hands-on Head of Growth to lead all growth areas for Hiccup, including performance marketing, CRM, affiliates, SEO, and more. This role is critical in driving customer acquisition, retention, and revenue growth while managing a multi-disciplinary team. This position has a career development opportunity to take ownership of the company’s growth strategy as a C-suite member.
Key Responsibilities:
- Develop and execute comprehensive growth strategies targeting a female audience, leveraging multiple growth areas: CRM, affiliates, SEO, performance marketing, and more.
- Drive retention and improve customer payback period by implementing strategies that enhance customer loyalty, increase repeat purchases, and optimize acquisition costs relative to customer lifetime value.
- Strong focus on performance marketing efforts, with the goal of optimizing ad campaigns to achieve and exceed ROI targets while scaling the monthly spend to 7 digits across all platforms (Meta, Google, Tiktok and Pinterest).
- Manage and mentor a team of two growth professionals and scale the team to 10 people by next year.
- Take over new channel expansion once we lay the foundation for scalable growth processes and establish best practices across all marketing functions.
Qualifications:
- Strong experience in growth-focused roles, with significant expertise in paid media.
- Proven track record in fashion, experience in affordable fashion as a plus.
- Strong understanding of all growth channels incl. performance marketing, CRM, affiliates, SEO, and other.
- Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
- Leadership experience in managing and scaling teams, combined with a hands-on approach to execution.
- Ambitious and driven, with the capacity to thrive in a fast-paced, high-growth environment.
Location: London - hybrid
Head of Growth Marketing employer: HiCCUP
Contact Detail:
HiCCUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in the fashion industry. Understanding what strategies have been successful for other brands targeting a female audience can give you an edge in discussions during interviews.
✨Tip Number 2
Prepare to discuss specific metrics and results from your previous roles. Be ready to showcase how you've optimised ad campaigns and improved customer retention, as this will demonstrate your hands-on experience and analytical skills.
✨Tip Number 3
Network with professionals in the growth marketing space, particularly those who have experience in fashion. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Showcase your leadership style and team management experience. Be prepared to discuss how you plan to mentor and scale a team effectively, as this is a key aspect of the role and will highlight your readiness for a C-suite position.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, particularly in performance marketing and CRM. Use specific metrics to demonstrate your achievements, such as ROI improvements or customer retention rates.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic approach to growth marketing. Discuss how your previous roles have prepared you to lead a multi-disciplinary team and drive customer acquisition and retention, especially targeting a female audience.
Showcase Analytical Skills: Provide examples of how you've used data to inform your marketing strategies. Highlight any tools or methodologies you've employed to analyse performance and optimise campaigns across various platforms.
Demonstrate Leadership Experience: Discuss your experience in managing and mentoring teams. Share specific instances where you've successfully scaled a team or implemented growth strategies that led to significant results.
How to prepare for a job interview at HiCCUP
✨Showcase Your Strategic Thinking
As the Head of Growth Marketing, you'll need to demonstrate your ability to develop and execute comprehensive growth strategies. Prepare examples of past strategies you've implemented, particularly those targeting specific audiences, and be ready to discuss the outcomes.
✨Highlight Your Performance Marketing Expertise
Given the strong focus on performance marketing in this role, make sure to discuss your experience with ad campaigns across platforms like Meta, Google, TikTok, and Pinterest. Be prepared to share specific metrics that showcase your success in optimising ROI.
✨Demonstrate Leadership Skills
This position involves managing and mentoring a team. Share your experiences in leading teams, especially in scaling them. Discuss your hands-on approach and how you foster a collaborative environment to drive results.
✨Prepare for Analytical Questions
Exceptional analytical skills are crucial for this role. Be ready to discuss how you've used data to inform your marketing strategies. Prepare to interpret hypothetical data scenarios during the interview to showcase your analytical thinking.
