PPC Manager (B2B) (London Area)

Job Title: PPC Manager (B2B)

Location: London – Hybrid (3 days in-office)

Salary: £40,000 – £45,000 DOE + Bonus

The Company

A long-established creative agency with a growing performance marketing function is looking for a PPC Manager to join its expanding team. With over 20 years of industry presence, the agency recently launched a specialist performance division that has quickly become its fastest-growing area.

The agency works across a variety of sectors including B2B technology, property, healthcare, and hospitality – focusing on lead generation rather than eCommerce. The team is collaborative, forward-thinking, and based in a modern, multi-floor studio in London, with a flexible approach to work and learning.

Roles & Responsibilities

As PPC Manager, you’ll take ownership of end-to-end paid media campaigns, with a focus on B2B and lead generation clients. You’ll be part of a growing performance team and play a key role in campaign delivery, strategy, and optimisation.

Key responsibilities include:

• Leading on PPC strategy, execution, and reporting
• Managing a portfolio of B2B and B2C lead gen clients
• Collaborating with client services and creative teams
• Analysing data to optimise campaign performance
• Supporting and mentoring junior team members (indirectly)
• Working with budgets ranging from £1,000 to £100,000 per month
• Staying current with trends in performance marketing and tools

Skills & Experience

• 3+ years’ experience in a PPC-focused role (agency preferred)
• Strong understanding of B2B and lead generation marketing
• Hands-on experience with Google Ads and campaign optimisation
• Knowledge of GA4, Google Tag Manager, A/B testing, and attribution models (preferred)
• Bonus: exposure to Paid Social platforms and CRO tools
• Confident communicator with a data-driven approach

Company Benefits

• Discretionary annual bonus
• Flexible hybrid working – 3 days in the London studio
• Core working hours of 11am–3pm with flexibility around start/finish
• 24 days holiday + Christmas break + additional loyalty days
• Company pension scheme (3% contribution)
• Half day per week dedicated to professional development
• Access to mental health support and wellbeing hub
• Regular social events and company away days
• Occasional international travel opportunities
• Career progression path to Senior Manager and Performance Lead roles