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- Tasks: Drive revenue by winning new business and building long-term client relationships.
- Company: Join an award-winning team focused on government tech B2B events.
- Benefits: Enjoy a competitive salary, uncapped commission, and hybrid working options.
- Why this job: Be part of a fast-paced, ambitious team making an impact in digital government.
- Qualifications: Proven B2B sales experience, confident prospecting skills, and HubSpot proficiency required.
- Other info: Opportunities for growth and ownership of product portfolios in the future.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Our award-winning team is growing. We’re looking for ambitious, commercially-driven business development professionals to help accelerate revenue across our rapidly scaling portfolio of government-facing B2B events and media products – including high-level summits, private roundtables, webinars, and research programmes.
You’ll be joining a small, fast-moving team with a proven track record and big ambitions. Our clients are among the world’s leading tech firms and consultancies, and our audiences are senior civil servants shaping the future of digital government.
About the role:
We’re looking for hunters – people who take ownership of revenue, are confident winning new business, and comfortable picking up the phone to open senior-level conversations. You’ll need to press for smaller, fast-moving deals while building longer-term account relationships. You’ll be supported by HubSpot automation, targeted marketing, and respected event brands – but you’ll be expected to generate momentum fast. This role is all about focus, tempo, and commercial edge – not passive “farming.” We want people who are not just good at sales today, but curious about how sales is evolving – and eager to learn, test and refine their own process. That means being proactive, self-directed, and open to new ideas: from smarter prospecting workflows to how AI is reshaping B2B engagement.
What we’re looking for:
- Proven track record selling B2B event sponsorship, media, or content marketing solutions
- A confident prospector: skilled at identifying, qualifying, and converting new opportunities
- Self-starting and proactive – someone who takes initiative and thrives with autonomy
- Commercially curious: always looking to refine and improve your sales process
- Confident using HubSpot to manage pipelines, forecast accurately, and automate touchpoints
- Excellent phone, email, and LinkedIn selling skills – and the judgement to know when to push and when to partner
- Pride in your own revenue contribution – and a drive to deliver quick wins within your first 6–8 weeks
Nice to have:
- Experience in public sector, technology, or transformation-focused portfolios
- Understanding of the government vendor landscape and how decision-making happens in DDaT (Digital, Data & Technology) teams
What we offer:
- Competitive base salary + uncapped commission (OTE ÂŁ90k+ for strong performers)
- Respected event brands, strong marketing support, and growing repeat business
- A small, entrepreneurial team with real visibility and impact
- Hybrid working (London office)
- We’re open-minded about how the team will be structured long-term – with opportunities to own product portfolios and market segments down the line.
What matters to us is hiring high-calibre, accountable sales talent who thrive in a results-focused environment.
Business Development Manager / Account Director (London Area) employer: Government Transformation Magazine
Contact Detail:
Government Transformation Magazine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager / Account Director (London Area)
✨Tip Number 1
Familiarise yourself with the government tech landscape. Understanding the key players and current trends in digital government will help you engage in meaningful conversations with potential clients and demonstrate your expertise.
✨Tip Number 2
Leverage LinkedIn to connect with decision-makers in the public sector. Building a strong network can open doors for introductions and opportunities, making it easier for you to initiate conversations about B2B event sponsorship.
✨Tip Number 3
Showcase your proactive approach by sharing insights or articles related to government tech on your social media. This not only positions you as a thought leader but also attracts attention from potential employers who value commercial curiosity.
✨Tip Number 4
Prepare to discuss your sales process in detail during interviews. Be ready to share specific examples of how you've successfully identified and converted new business opportunities, as this will highlight your skills as a confident prospector.
We think you need these skills to ace Business Development Manager / Account Director (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in event sponsorship or media solutions. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your proactive approach to business development and provide examples of how you've successfully generated new business in the past.
Showcase Your Skills: Emphasise your skills in using HubSpot and your ability to manage pipelines effectively. Mention any experience you have with government clients or the tech sector to align with their needs.
Demonstrate Commercial Curiosity: In your application, convey your eagerness to learn and adapt in a fast-paced environment. Discuss how you stay updated on sales trends and your willingness to refine your sales process.
How to prepare for a job interview at Government Transformation Magazine
✨Showcase Your Sales Success
Be prepared to discuss your proven track record in selling B2B event sponsorship or media solutions. Highlight specific examples of how you've successfully identified and converted new opportunities, as this will demonstrate your capability to drive revenue.
✨Demonstrate Proactivity
Since the role requires a self-starting attitude, share instances where you've taken initiative in previous roles. Discuss how you thrive with autonomy and how you've generated momentum in past sales processes.
✨Familiarise Yourself with HubSpot
As the company uses HubSpot for managing pipelines and automating touchpoints, make sure you understand its functionalities. Be ready to explain how you've used similar tools in the past to forecast accurately and manage sales processes.
✨Understand the Government Landscape
Research the government vendor landscape and decision-making processes within DDaT teams. Showing that you have insight into how these sectors operate will set you apart and demonstrate your commercial curiosity.
