Head of Marketing B2C (England)

Head of Marketing | B2C | £90K + £5K Car Allowance | Flexible Working/ Manchester/Milton Keynes/London/Northampshire

Are you a strategic, customer-first marketing leader who thrives across the full budget spectrum—from lean campaigns to multi-million-pound strategies? We\’re hiring a Head of Marketing to drive national and local enrolment, elevate brand reputation, and deliver exceptional customer experiences in the childcare and education space.

The Role

As Head of Marketing, you\’ll work closely with operations and cross-functional teams to drive lead generation, brand engagement, and customer retention. From shaping audience-specific campaigns to leading new site launches, you\’ll play a central role in scaling our presence and impact.

Key Responsibilities

• Lead the development and execution of marketing strategies.
• Own the messaging and creative direction for lead generation and brand campaigns.
• Drive national and location-specific marketing plans, including new openings.
• Oversee a high-performing team across digital, brand, and customer experience.
• Use data, insight, and analysis to shape and continuously improve performance.
• Manage a significant marketing budget with accountability for ROI.
• Represent the brand as a customer-focused, digitally savvy market leader.

✔️ You’ll Bring:

• Strategic marketing leadership experience in a service-based or commercial sector.
• Strong campaign and omnichannel experience—across digital, print, and CRM.
• Confidence managing budgets from £ to £MM.
• A track record of innovation, impact, and people-first leadership.
• Excellent stakeholder, influencing, and communication skills.
• Experience leading marketing for multi-site services or customer journeys.

Bonus Points For:

• Understanding of the UK childcare/education market.
• Membership in a professional marketing body.
• Relevant degree or equivalent experience.

Location & Benefits

• Flexible working model
• £90,000 base salary + £5,000 car allowance
• Opportunity to lead a nationally recognised brand through its next growth phase

Apply now or reach out confidentially to learn more.