Demand Generation Manager

As a key member of the marketing department, the Demand Generation Manager will play a key role in aligning the sales & marketing efforts.

Key Responsibilities of the Demand Generation Manager:

• Lead strategic go-to-market campaigns for a key industry vertical (Forest Products, Metals and Mining, or Agriculture) by collaborating with cross-functional teams.
• Drive multi-channel marketing initiatives to generate high-quality leads, meet revenue targets, and foster client relationships.
• Analyze performance metrics, provide data-driven insights, and ensure accountability towards goals.
• Coordinate with sales teams to align marketing efforts and facilitate seamless lead handoff.
• Manage on-site event experiences, including booth strategies and lead generation activities.
• Identify opportunities for optimization and growth in demand generation efforts.
• Contribute to establishing and enhancing the company's market presence.

Ideal Background/Skillset of the Demand Generation Manager:

• Experience in marketing, lead or demand generation, preferably in market data and analytics.
• Proven track record in successful demand-generation campaigns with year-over-year growth.
• Strong analytical skills for data interpretation and driving results.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Effective time and project management abilities for multitasking.
• Excellent verbal and written communication skills.