Head of Sales (North) (West Midlands)
Head of Sales (North) (West Midlands)

Head of Sales (North) (West Midlands)

Birmingham Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategy and manage a high-performing team in the North.
  • Company: Join LT Foods, a global leader in premium food products with a focus on sustainability.
  • Benefits: Enjoy competitive salary, car allowance, bonuses, and generous holiday perks.
  • Why this job: Shape commercial strategies while working in a values-driven environment with growth opportunities.
  • Qualifications: Experience in senior sales roles within FMCG or ethnic grocery sectors is essential.
  • Other info: Frequent travel within the region is required for this dynamic leadership position.

The predicted salary is between 43200 - 72000 £ per year.

About LT Foods UK

LT Foods is a global food leader with a rich heritage and a presence in over 65 countries. In the UK, our premium brands such as Daawat serve a diverse and growing customer base. We take pride in our high-quality products and strong values, with a focus on innovation, sustainability, and customer service.

Role Overview

We are looking for an experienced Head of Sales – Ethnic (North) to lead our ethnic channel sales across Northern UK. This is a key leadership role, responsible for developing strategic customer relationships, driving growth, and leading a high-performing team of regional sales managers. You’ll play a pivotal role in shaping the regional commercial strategy, increasing market penetration, and ensuring operational excellence.

Key Responsibilities

  • Develop and deliver a robust sales strategy for the ethnic channel in the North.
  • Lead and support a team of Regional Sales Managers, ensuring performance targets are met.
  • Build and manage senior relationships with key retail and wholesale partners.
  • Identify market opportunities and develop initiatives to increase brand visibility and sales.
  • Monitor sales performance and provide accurate forecasting and reporting.
  • Work closely with Marketing, Supply Chain, and Finance teams to ensure commercial alignment.
  • Stay abreast of competitor activity and market trends to inform decision-making.
  • Ensure compliance with all commercial policies and procedures.

Skills & Experience

  • Proven experience in a senior sales leadership role within the FMCG or ethnic grocery sector.
  • Strong understanding of the UK ethnic trade landscape, particularly in the North.
  • Demonstrable success in leading and developing sales teams.
  • Excellent relationship-building, negotiation, and communication skills.
  • Commercially astute with a strong analytical mindset.
  • Willingness to travel frequently within the region.

What We Offer

  • Leadership role in a growing and values-driven organisation
  • Competitive salary, car allowance, and bonus
  • Strong career development opportunities
  • Employee discounts and generous holiday allowance
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Contact Detail:

LT Foods Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales (North) (West Midlands)

✨Tip Number 1

Familiarise yourself with the ethnic grocery sector in the North of the UK. Understanding the unique challenges and opportunities in this market will help you demonstrate your expertise during interviews.

✨Tip Number 2

Network with professionals in the FMCG industry, especially those with experience in ethnic sales. Attend relevant trade shows or events to make connections that could provide insights or referrals.

✨Tip Number 3

Prepare to discuss specific strategies you've implemented in previous roles that led to increased sales or market penetration. Be ready to share measurable outcomes to showcase your impact.

✨Tip Number 4

Research LT Foods UK and their brands, particularly Daawat. Understanding their values and product offerings will allow you to align your vision with theirs and show genuine interest in the role.

We think you need these skills to ace Head of Sales (North) (West Midlands)

Sales Strategy Development
Team Leadership
Relationship Management
Negotiation Skills
Market Analysis
Performance Monitoring
Forecasting and Reporting
Cross-Functional Collaboration
Understanding of FMCG Sector
Knowledge of Ethnic Grocery Market
Communication Skills
Analytical Mindset
Commercial Acumen
Adaptability to Market Trends

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales leadership, particularly within the FMCG or ethnic grocery sector. Use specific examples to demonstrate your success in developing sales strategies and leading teams.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK ethnic trade landscape. Mention how your skills align with the key responsibilities of the Head of Sales role and express your enthusiasm for contributing to LT Foods UK's growth.

Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that reflect your ability to drive growth and build relationships. For example, mention any successful sales initiatives you led or significant partnerships you developed.

Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role.

How to prepare for a job interview at LT Foods

✨Research LT Foods UK

Before the interview, make sure to thoroughly research LT Foods UK and its brands, especially Daawat. Understanding their market position, values, and recent developments will help you demonstrate your genuine interest in the company and its mission.

✨Showcase Your Leadership Experience

As a Head of Sales, you'll need to highlight your previous leadership roles. Prepare specific examples of how you've successfully led sales teams, developed strategies, and achieved targets in the FMCG or ethnic grocery sector.

✨Prepare for Scenario-Based Questions

Expect scenario-based questions that assess your problem-solving and decision-making skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to building relationships with retail and wholesale partners.

✨Demonstrate Market Knowledge

Be ready to discuss the UK ethnic trade landscape, especially in the North. Show your understanding of market trends, competitor activity, and potential opportunities for growth. This will illustrate your analytical mindset and commercial acumen.

Head of Sales (North) (West Midlands)
LT Foods
Location: Birmingham
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  • Head of Sales (North) (West Midlands)

    Birmingham
    Full-Time
    43200 - 72000 £ / year (est.)
  • L

    LT Foods

    100-200
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