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- Tasks: Manage content for e-commerce and B2B platforms, optimising user journeys and enhancing performance.
- Company: Join AYMES, a dynamic company focused on digital innovation and impactful content delivery.
- Benefits: Enjoy flexible working options and the chance to collaborate with creative teams.
- Why this job: Be at the forefront of digital operations, making a real impact on user experience and engagement.
- Qualifications: Basic web content management experience and understanding of SEO principles required.
- Other info: Ideal for those who thrive in a fast-paced environment and love problem-solving.
The predicted salary is between 28800 - 48000 £ per year.
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:- E-commerce Website & Content Management: Manage product listings, descriptions, pricing updates, and promotions within Shopify. Manage content updates, ensuring brand consistency and optimised UX across all digital platforms. Implement structured content strategies to improve navigation, user experience, and conversion rates. Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Landing Page & UX Optimisation: Develop and optimise landing pages for promotions, product launches, and marketing campaigns. Enhance site structure and user journeys to drive engagement and online sales. Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
- SEO & Performance Optimisation: Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text. Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing. Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
- Digital Project & Agency Coordination: Support on briefing external agencies. Strong project management skills.
- Analytics & Conversion Rate Optimisation: Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement. Generate reports on content and e-commerce performance, providing data-driven recommendations. Create tangible testing plans to test and optimise UX improvements.
- Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software.
- Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
- Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
- Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
- Highly organised and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.
- Hands-on can-do attitude.
- Commercial mindset.
- Solutions oriented.
- Able to work autonomously.
Digital Content Executive (United Kingdom) employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Executive (United Kingdom)
✨Tip Number 1
Familiarise yourself with Shopify and its features, as this role heavily involves managing product listings and content on the platform. Consider creating a mock e-commerce site to practice your skills in product management and user experience optimisation.
✨Tip Number 2
Brush up on your SEO knowledge, particularly for e-commerce. Understanding on-page SEO techniques and how to implement them effectively will be crucial in this role, so make sure you can discuss specific strategies you've used or studied.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you successfully managed multiple projects. Be prepared to explain how you prioritised tasks and met deadlines, as this is a key requirement for the position.
✨Tip Number 4
Demonstrate your understanding of user experience (UX) principles by sharing examples of how you've improved website navigation or user journeys in past roles. Highlight any A/B testing you've conducted and the results achieved to show your analytical skills.
We think you need these skills to ace Digital Content Executive (United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, e-commerce platforms like Shopify, and any SEO skills. Use keywords from the job description to align your experience with what AYMES is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and explain how your skills and experiences make you a perfect fit. Mention specific projects or achievements that demonstrate your ability to manage content and optimise user experiences.
Showcase Your Skills: If you have experience with tools like Google Analytics, Klaviyo, or Adobe Creative Suite, be sure to mention these in your application. Providing examples of how you've used these tools to improve content performance can set you apart.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the Digital Content Executive role.
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Content Management Skills
Be prepared to discuss your experience with web content management systems like Shopify. Highlight specific examples of how you've managed product listings, descriptions, and promotions, as this will demonstrate your ability to handle the responsibilities of the role.
✨Demonstrate Your Understanding of SEO
Since SEO is crucial for this position, come equipped with knowledge about on-page SEO best practices. Discuss any past experiences where you implemented keyword optimisation or improved site performance, as this will show your capability in driving traffic and conversions.
✨Prepare for Project Management Questions
Given the emphasis on project management skills, think of examples where you've successfully managed multiple projects or deadlines. Be ready to explain your approach to prioritising tasks and coordinating with teams, as this will reflect your organisational abilities.
✨Highlight Your Analytical Skills
The role requires monitoring sales performance and user behaviour, so be prepared to discuss how you've used analytics tools in the past. Share specific instances where your data-driven recommendations led to improvements, showcasing your analytical mindset.
