Director of Sales

Salary - Competitive, based on experience

We are seeking an experienced and driven Director of Sales to lead the sales efforts for our Double Tree by Hilton Excel. The focus is on acquiring and cultivating business from initially from the ExCel Exhibition Centre and other partners. This role involves close collaboration not only with departments like revenue management, analytics, and reservations but also with key hotel functions, including operations, guest services, groups and events. The Director of Sales ensures that agreed sales strategies are seamlessly integrated into the overall hotel operations, enhancing both revenue and guest satisfaction. The ideal candidate combines technical expertise with a warm, approachable demeanour, working cohesively with the broader company sales team and brand partners.

• Develop and execute sales strategies tailored to the hotel market, ensuring alignment with overall business objectives.
• Liaise closely with the revenue management, analytics, and reservations departments to ensure efficient knowledge of systems such as Opera, and Delphi.
• Work with revenue management to use benchmarking tools such as STR, and other analytics tools to understand market trends and competitor positioning, adapting sales strategies to optimize revenue and market share.
• Lead proactive and reactive sales efforts across all sales channels, business travel, events, and reservations, utilising CRM system (Monday.com) and Delphi to manage and track business development.
• Collaborate with the marketing and regional/brand teams to implement marketing campaigns.
• Manage budgets and create specific promotions and campaigns in collaboration with departments using revenue tools for financial planning and forecasting.
• Build strong partnerships with Group Agents, TMCs, Consortia to increase property visibility and attract affluent clients.

• Bachelor's degree in Hospitality Management, or related field preferred and or 4+ years of sales experience in hospitality, with proficiency in systems, benchmarking tools, Analytic tools, and CRM.

• Proven experience in developing focused sales strategies in collaboration with internal teams like revenue management and marketing, targeting partnership clients and other sales streams.
• Warm and personable communication style, capable of building long-term relationships with both internal teams and external partners.
• Collaboration: Strong ability to work closely across the hotel departments and with a larger company's sales team, demonstrating teamwork.
• Systems knowledge: Proficiency in industry-standard systems and benchmarking tools such as STR, Travel Click, Branded Systems and the GDS to effectively manage sales segments and markets. Proficient in budgeting and financial management, using tools such as Tableau, Hotel Budget, P&L to forecast, plan, and track revenue.
• Team leadership: Ability to lead and motivate across a team, setting clear goals and tracking performance to achieve results.
• Expertise in negotiation and problem-solving skills, with the ability to adapt quickly in a dynamic, luxury-focused environment.

• Lead high-performing sales ethos by setting and working to clear goals via KPIs, and KPOs relating to the overall financial plan of the hotels.
• Foster a positive, inclusive team culture that encourages collaboration across the hotels departments, and larger company with key specialists like revenue management, sales, and analytics.

• Communication: Warm and clear communication, with the ability to build strong relationships with all clients, colleagues, and partners.
• Collaboration: Works effectively with key departments such as revenue, analytics, and reservations to optimize the use of systems and achieve shared goals.
• Adaptability: Skilled at adjusting strategies to align with market trends and business goals, particularly in the partner segment.
• Teamwork: Builds a collaborative sales environment by working closely with a wider company sales team and other internal departments.
• Results-Oriented: Leverages benchmarking, revenue, analytical systems to drive revenue growth, increase market share, and deliver exceptional guest experiences in the marketplace.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the DoubleTree by Hilton London Excel.

• Worldwide employee discounts at Hilton Hotels through Go Hilton program;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels' impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.