At a Glance
- Tasks: Lead the Marketing and Communications Team to support families in need.
- Company: Ty Hafan provides compassionate care for children with life-shortening conditions.
- Benefits: Enjoy 30 days holiday, hybrid working, and wellness support.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in leading marketing teams and excellent communication skills required.
- Other info: Join a diverse team dedicated to making a difference in families' lives.
The predicted salary is between 42000 - 49000 £ per year.
We are seeking an experienced and talented Head of Marketing and Communications to lead the Marketing and Communications Team at Ty Hafan.
About the role: This is a very exciting time to join the team at Ty Hafan, having recently launched our Strategic Plan, which sets out our plans for achieving our ambition of supporting every family who needs our support. The Marketing and Communications Team plays a crucial role in the delivery of our Vision of a Wales where no family faces the unimaginable loss of their child alone. Not only will this role contribute directly to our income generation activities, it will also play a crucial role in supporting Ty Hafan to reach more families and in recruiting and retaining talented and engaged people. This role will lead the team to develop and implement a marketing and communications strategy that supports the organisation to reach more families, recruit and retain people and to sustain and grow income.
You will be responsible for the development and management of our brand, ensuring we position ourselves and communicate effectively with key target audiences, including overseeing the delivery of integrated marketing campaigns. You will also have the opportunity to help Ty Hafan to develop inspiring messaging and content that encourages action from key audiences. You will provide leadership and direction to the whole team, supporting them to deliver against key plans and objectives and to optimise performance across the whole spectrum of online and offline channels.
About you: If you have significant experience of leading a marketing and communications team to deliver against ambitious targets and objectives, we would love to hear from you. You will be organised, have excellent communication skills and have experience of a range of online and offline marketing and communications channels. Experience of charity marketing and communications isn't essential, but we would love to hear from candidates who have an understanding of how they would apply their skills and experience within a charity market.
The benefits of working for Ty Hafan include:
- Holiday entitlement of 30 days (rising to 32 days with service) plus Bank Holidays (pro-rata to part-time hours)
- A Group Personal Pension Scheme with an employer contribution of 5%
- Life assurance (death in service benefit)
- Wellbeing support - employee assistance program, which provides a range of free services including counselling, financial and legal support.
- Unlimited access to a 24/7 online GP as well as a range of other health experts
- Healthcare Cash Plan - claim back the cost for appointments and treatment such as dental, optical or physio
- Cycle to work, technology, mobile phone and will writing schemes
- Discounted gym membership and shopping discounts (including 25% off all purchases from any Ty Hafan Retail shop)
- Hybrid working, and when onsite free, secured parking.
Ty Hafan's ambition is that when a child's life will be short, no family should have to live it on their own. Sadly, we know that thousands of families in Wales are struggling alone through the fear, exhaustion and uncertainty that comes with caring for a child whose life will be short. We believe that no family should have to live this on their own and we are determined to walk alongside every family through life, death and beyond.
At Ty Hafan we are experts at caring for children with life-shortening conditions and our services support families in our hospice, in community settings, local hospitals and in families' homes. We understand that the needs of each child and their family are unique and we know that caring for a child with a life-shortening condition is often extremely demanding. Our aim is to make sure that no one doing this is alone. Our colleagues, volunteers and supporters are crucial in the delivery of our ambition - we know that everyone plays a huge part in making sure that no family faces their child's short life alone.
Our Vision: A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they and their family need.
Our Purpose: No family should have to face the unimaginable loss of their child alone. With children and families at the heart of all we do, we provide free care and support in our hospice and in the community, offering a lifeline throughout the child's short life, at end of life, through bereavement and beyond.
Our Values: At Ty Hafan we make a difference by living our values: Demonstrating Compassion, Providing Excellent Service, Working Together and Taking Ownership.
Tips for candidates: All applications and interviews will be assessed using the person specification included within the job description. Our recruitment system will automatically time out after 120 minutes of inactivity. To ensure your application is submitted successfully, we recommend either saving your progress as you go or preparing your responses in a Word document and copying them into the application form. This will help you avoid losing any information in case of an unexpected timeout.
Please note this role is subject to the outcome of a basic DBS (Disclosure and Barring Service) check, two satisfactory references and pre-employment medical clearance. Ty Hafan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.
Head of Marketing and Communications in Dinas Powys employer: Ty Hafan
Contact Detail:
Ty Hafan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Communications in Dinas Powys
✨Tip Number 1
Familiarise yourself with Ty Hafan's mission and values. Understanding their vision of supporting families facing the unimaginable loss of a child will help you align your approach and demonstrate genuine passion during interviews.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in marketing and communications. Attend relevant events or webinars to connect with individuals who can provide insights into the role and potentially refer you.
✨Tip Number 3
Prepare to discuss specific examples of how you've led marketing teams to achieve ambitious targets. Highlight your experience with both online and offline channels, as well as any innovative campaigns you've implemented.
✨Tip Number 4
Research current trends in charity marketing and communications. Being knowledgeable about effective strategies and tools will not only impress during interviews but also show that you're proactive and ready to contribute from day one.
We think you need these skills to ace Head of Marketing and Communications in Dinas Powys
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Head of Marketing and Communications position. Tailor your application to highlight relevant experiences that align with Ty Hafan's mission and values.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing and communications experience. Focus on achievements that demonstrate your ability to lead teams and deliver against targets, particularly in similar roles.
Write a Strong Cover Letter: Your cover letter should express your passion for the role and the organisation. Discuss how your skills and experiences can contribute to Ty Hafan's goals, especially in reaching and supporting families in need.
Prepare for the Application Form: As the application system may time out, prepare your responses in a Word document first. This will allow you to refine your answers and ensure you don’t lose any information during the submission process.
How to prepare for a job interview at Ty Hafan
✨Understand the Mission
Before your interview, take some time to really understand Ty Hafan's mission and values. Familiarise yourself with their vision of supporting families facing unimaginable loss. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Leadership Skills
As a Head of Marketing and Communications, you'll need to lead a team effectively. Prepare examples from your past experiences where you've successfully led a team, managed projects, or achieved ambitious targets. Highlight your ability to inspire and motivate others.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess how you would handle specific challenges in marketing and communications. Think about potential situations you might face at Ty Hafan and prepare thoughtful responses that showcase your problem-solving skills and creativity.
✨Demonstrate Your Knowledge of Marketing Channels
Since the role involves both online and offline marketing strategies, be ready to discuss your experience with various channels. Share specific campaigns you've worked on, the results achieved, and how you would apply those strategies to Ty Hafan's objectives.