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For Companies At a Glance
- Tasks: Lead CRM campaigns across email, SMS, and app to boost customer loyalty.
- Company: Join a fast-growing, purpose-driven brand in the pet care industry.
- Benefits: Enjoy a people-first culture with ownership and development opportunities.
- Why this job: Be part of a mission to reshape the industry while making a real impact.
- Qualifications: Experience in CRM, Lifecycle Marketing, and platforms like Klaviyo or Salesforce required.
- Other info: Collaborate with a passionate team focused on customer experience and brand storytelling.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved!
If you’re a CRM professional with strong experience in CRM platforms including Klaviyo, Iterable, Salesforce and BI platforms like Looker, we would love to hear from you.
What you’ll be doing:- Own and execute CRM campaigns across email, SMS and app comms.
- Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
- Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
- Champion A/B testing, experimentation and continuous improvement.
- Report on CRM performance, using insights to inform strategy.
- Help shape the long-term CRM roadmap in a fast-paced, growing team.
- Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
- Background in subscription, membership or ecommerce environments.
- Skilled in segmentation, personalisation and campaign analysis.
- Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
- Analytical mindset with a strong test-and-learn approach.
- Collaborative and confident working cross-functionally.
- Passionate about customer experience and brand storytelling.
You’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers. Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.
What’s next?If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you. Apply now or get in touch for a confidential chat.
Senior CRM Specialist employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, such as Klaviyo and Iterable. Consider taking a short online course or tutorial to brush up on your skills and demonstrate your commitment to mastering these tools.
✨Tip Number 2
Showcase your analytical mindset by preparing examples of how you've used data to drive CRM strategies in previous roles. Be ready to discuss specific campaigns where you implemented A/B testing and how it improved customer engagement.
✨Tip Number 3
Research the company’s values and mission in the pet care space. Be prepared to articulate how your personal values align with theirs and how you can contribute to their purpose-driven approach during the interview.
✨Tip Number 4
Network with current or former employees of the company on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions with the hiring team.
We think you need these skills to ace Senior CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, Lifecycle Marketing, and Retention Marketing. Emphasise your hands-on experience with platforms like Klaviyo, Iterable, and Salesforce, as well as any relevant achievements in customer engagement and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and purpose-driven brands. Mention specific examples of how you've successfully executed CRM campaigns and collaborated with cross-functional teams to drive results.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform CRM strategies. Discuss any A/B testing or experimentation you've conducted and the insights gained from those efforts.
Highlight Collaborative Experience: Since the role involves working closely with various teams, highlight your collaborative experiences. Share instances where you’ve worked cross-functionally to optimise messaging or improve customer segmentation.
How to prepare for a job interview at ADLIB
✨Showcase Your CRM Expertise
Be prepared to discuss your hands-on experience with CRM platforms like Klaviyo, Iterable, and Salesforce. Highlight specific campaigns you've executed and the results achieved, as this will demonstrate your capability to drive retention and customer engagement.
✨Emphasise Data-Driven Decision Making
Since the role involves developing personalised, data-driven lifecycle journeys, be ready to share examples of how you've used data analytics to inform your strategies. Discuss any A/B testing or experimentation you've conducted and the insights gained from those efforts.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams, so illustrate your collaborative approach. Share experiences where you successfully partnered with data, product, or growth teams to optimise messaging and customer segmentation.
✨Express Your Passion for Customer Experience
The company values a people-first culture and is passionate about delivering brilliant customer experiences. Convey your enthusiasm for customer experience and brand storytelling, and be ready to discuss how you can contribute to their mission of reshaping the pet care industry.
