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- Tasks: Manage and optimise TikTok ad campaigns to drive revenue.
- Company: Join XMartial, a dynamic combat sports brand thriving in the U.S. market.
- Benefits: Enjoy a full-time role with opportunities for creativity and growth.
- Why this job: Be part of a vibrant community and make a real impact through innovative marketing.
- Qualifications: 2+ years of TikTok Ads experience and a strong understanding of eCommerce.
- Other info: Bonus points if you're into combat sports or fitness!
The predicted salary is between 28800 - 48000 £ per year.
We’re seeking a TikTok Ad specialist who excels in creating high-converting, direct-response campaigns that generate revenue. This role involves managing and optimizing TikTok ad campaigns, developing compelling UGC content strategies, and analyzing performance metrics to maximize ROI.
Who we are: XMartial is a rapidly growing combat sports brand in the U.S., with a strong BJJ and MMA community. We focus on creativity and performance marketing to scale our brand, and now we’re looking to expand our TikTok marketing efforts with a dedicated professional.
What we’re not looking for:
- Brand awareness campaigns without measurable ROI
- Passive ad managers who don’t optimize campaigns
- Vague or untested awareness strategies
What we are looking for:
- Proven success with UGC-style, direct-response campaigns
- Experience scaling eCommerce brands via TikTok Ads Manager
- Ability to iterate quickly, adapt trends, and build effective sales funnels
- Manage TikTok ad campaigns across prospecting and retargeting
- Create high-converting UGC briefs and collaborate with content creators
- Perform A/B testing on hooks, CTAs, captions, and formats
- Analyze daily campaign performance and optimize accordingly
- Coordinate with creative and growth teams for messaging alignment
- Optimize pixel events, tracking, and attribution settings
- Develop strategies to maximize ROAS and top-of-funnel growth
- 2+ years managing TikTok Ads for eCommerce brands
- Deep understanding of scroll psychology, TikTok trends, and direct-response frameworks
- Experience briefing and sourcing UGC creators or filming in-house
- Strong testing mindset with a portfolio of successful creatives
- Proficiency with TikTok Ads Manager, Triple Whale, GA4, and other tools
- Bonus: familiarity with combat sports or fitness niches, especially BJJ/MMA
Apply now with your best ad results!
TikTok Ad Manager with Direct-Response Ecom Experience employer: XMartial
Contact Detail:
XMartial Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Ad Manager with Direct-Response Ecom Experience
✨Tip Number 1
Familiarise yourself with TikTok's unique ad formats and trends. Understanding what works on the platform will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Showcase your previous successes with UGC campaigns by preparing case studies or examples. Highlighting measurable results will make you stand out as a candidate who can deliver ROI.
✨Tip Number 3
Network within the combat sports and fitness communities, especially if you have experience in BJJ or MMA. Engaging with relevant groups can lead to valuable connections and insights that may benefit your application.
✨Tip Number 4
Stay updated on the latest TikTok trends and algorithm changes. Being able to discuss current strategies and how they can be applied to XMartial's goals will show your proactive approach and passion for the role.
We think you need these skills to ace TikTok Ad Manager with Direct-Response Ecom Experience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with TikTok Ads Manager and direct-response campaigns. Include specific metrics that demonstrate your success in managing eCommerce brands, as this will catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of scroll psychology and TikTok trends. Share examples of successful UGC campaigns you've managed, and explain how you can contribute to XMartial's growth.
Showcase Your Portfolio: Include a portfolio of your best ad results, particularly those that demonstrate high conversion rates. Highlight any A/B testing you've conducted and the outcomes, as this aligns with what the company is looking for.
Highlight Relevant Skills: Make sure to mention your proficiency with tools like Triple Whale and GA4. If you have experience in the combat sports or fitness niches, be sure to include that as well, as it could give you an edge over other candidates.
How to prepare for a job interview at XMartial
✨Showcase Your UGC Success
Prepare to discuss specific examples of high-converting UGC campaigns you've managed. Highlight the strategies you used, the results achieved, and how they align with the direct-response focus that XMartial is looking for.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you analyse performance metrics. Discuss your experience with A/B testing and how you've optimised campaigns based on data insights to maximise ROI.
✨Stay Trend-Savvy
Familiarise yourself with current TikTok trends and scroll psychology. Show that you can adapt quickly to changes in the platform and incorporate trending elements into your ad strategies.
✨Collaborate Effectively
Emphasise your ability to work with creative and growth teams. Share examples of how you've aligned messaging across different teams to create cohesive and effective campaigns.
