TikTok Ad Manager with Direct-Response Ecom Experience

TikTok Ad Manager with Direct-Response Ecom Experience

We’re seeking a TikTok Ad specialist who excels in creating high-converting, direct-response campaigns that generate revenue. This role involves managing and optimizing TikTok ad campaigns, developing compelling UGC content strategies, and analyzing performance metrics to maximize ROI.

Who we are:

XMartial is a rapidly growing combat sports brand in the U.S., with a strong BJJ and MMA community. We focus on creativity and performance marketing to scale our brand, and now we’re looking to expand our TikTok marketing efforts with a dedicated professional.

What we’re not looking for:

• Brand awareness campaigns without measurable ROI
• Passive ad managers who don’t optimize campaigns
• Vague or untested awareness strategies

What we are looking for:

• Proven success with UGC-style, direct-response campaigns
• Experience scaling eCommerce brands via TikTok Ads Manager
• Ability to iterate quickly, adapt trends, and build effective sales funnels
• Manage TikTok ad campaigns across prospecting and retargeting
• Create high-converting UGC briefs and collaborate with content creators
• Perform A/B testing on hooks, CTAs, captions, and formats
• Analyze daily campaign performance and optimize accordingly
• Coordinate with creative and growth teams for messaging alignment
• Optimize pixel events, tracking, and attribution settings
• Develop strategies to maximize ROAS and top-of-funnel growth
• 2+ years managing TikTok Ads for eCommerce brands
• Deep understanding of scroll psychology, TikTok trends, and direct-response frameworks
• Experience briefing and sourcing UGC creators or filming in-house
• Strong testing mindset with a portfolio of successful creatives
• Proficiency with TikTok Ads Manager, Triple Whale, GA4, and other tools
• Bonus: familiarity with combat sports or fitness niches, especially BJJ/MMA

Apply now with your best ad results!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Sporting Goods

Referrals can increase your chances of interview success. Set job alerts for similar roles.

#J-18808-Ljbffr