Data Scientist – Data Science Analytics and Enablement (DSAE)

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PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

Our Data Science Analytics and Enablement (DSAE) team inspires PlayStation to make impactful, customer centric decisions through flawless integration of data. Currently there are over 100 people in the global DSAE team, including data science, data governance and analytics professionals. We work closely with engineering and product management teams to deliver data products, insight, predictive analytics, and data visualisation.

Overview: Data Scientists in the DSAE team apply sophisticated analytical methods and tools to drive value from the data through methods such as customer segmentation, predictive modelling, forecasting and other algorithms. Our work delivers an in-depth understanding of consumer behaviours and supports multi-channel targeting and personalisation.

What you will be doing: You’ll join a London-based agile team building and supporting data science products that drive business impact across PlayStation. You’ll collaborate closely with other data scientists, engineers, and product managers to serve teams such as marketing, operations, engineering, product planning, R&D, and finance.

We are hiring for two vital teams within Data Science:

• Forecasting & Value Models: With a focus on forecasting and value modelling, you will help PlayStation quantify and anticipate the future value of our customer base, powering commercial decisions that affect strategy and planning. Your work will enable the business to better understand not just who our customers are, but how their behaviours translate into long-term financial outcomes.
• Growth Modelling: As a Data Scientist focused on growth modelling, you’ll partner closely with cross-functional teams to prototype, develop and validate models that inform marketing, customer lifecycle, and commercial strategies. You’ll help shape how PlayStation understands its customers and prioritises high-impact engagement opportunities.

Your impact and expertise: You’re someone who’s passionate about turning data into actionable insight — and you bring both the curiosity to explore and the skills to implement. You have the technical depth to work with sophisticated datasets, the communication skills to influence a wide range of teams, and the eye for business to connect data science to commercial growth and operational impact.

We’re looking for someone who brings:

• Exceptional analytical and critical thinking, with a structured approach to developing and testing hypotheses that drive performance.
• Strong programming and data skills in Python and SQL, with fluency in common data science libraries.
• Proven academic grounding, typically with a Master’s or PhD in a technical or mathematical field — or equivalent professional experience.
• Experience applying data science techniques such as supervised/unsupervised learning, segmentation, forecasting, causal inference, and uplift modelling.
• Demonstrated ability to extract insight from sophisticated, high-volume datasets and apply it to influence commercial or strategic decisions.
• Strong commercial competence, with a track record of delivering high-value data science solutions that influence business outcomes.
• Excellent communication skills, able to present complex technical work clearly to a range of partners.
• A collaborative attitude and the ability to align data science work with broader business priorities.

Nice to Have:

• Experience with data science tooling (e.g., workflow orchestrators like Airflow, feature stores).
• Familiarity with visual analytics tools (e.g., Tableau or similar platforms).
• Experience in gaming, digital commerce, or subscription services.
• A personal interest in gaming and the entertainment industry.

Benefits:

• Discretionary bonus opportunity.
• Hybrid Working (within Flexmodes).
• Private Medical Insurance.
• Dental Scheme.
• 25 days holiday per year.
• On Site Gym.
• Subsidised Café.
• Free soft drinks.
• On site bar.
• Access to cycle garage and showers.

Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.