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- Tasks: Lead and shape our digital marketing strategy to drive growth and brand awareness.
- Company: Join Smart Working, a tech company transforming hiring through innovation and human potential.
- Benefits: Enjoy hybrid work, 24 days holiday, wellness budget, training budget, and team outings.
- Why this job: Be part of a dynamic team making a global impact in the hiring landscape.
- Qualifications: 5+ years in digital marketing, ideally in B2B SaaS or high-growth startups.
- Other info: Opportunity to build a high-performing team and work with cutting-edge marketing tools.
The predicted salary is between 43200 - 72000 £ per year.
At Smart Working, our mission is to empower companies to work with the best people in the world. We believe that by unlocking human potential globally, we create opportunities for growth, innovation, and progress on a transformative scale. Our goal is to eliminate geographic and resource barriers, enabling great people and great companies to thrive. We’re working towards a future where anyone, anywhere, can access life-changing opportunities.
About the Role
We’re a high-growth tech company solving complex hiring challenges through speed, quality, and a human-centric approach. Now, we’re looking for a strategic Head of Digital Marketing to amplify our global presence, elevate our brand, and accelerate our mission to connect exceptional talent with impactful opportunities. This role offers the autonomy to define and execute a digital marketing strategy from the ground up, shaping how companies worldwide discover, trust, and engage with Smart Working. You’ll work in a dynamic, scale-up environment where rapid execution and real ownership are the norm — no red tape, just results. You’ll join a high-performance team that values ambition, drive, and accountability while enjoying hybrid working flexibility (3 days in our London office and 2 days working from home). If you’re passionate about leveraging data-driven marketing to create global impact and fuel the next phase of our journey, join us and help make it real.
What You’ll Be Doing
- Own the Digital Marketing Strategy: Oversee performance channels, content, SEO, automation, and CRM
- Drive Growth: Implement lead-generation campaigns across LinkedIn, Google Ads, SEO, and email, while testing innovative ideas
- Build and Lead a Team: Develop a high-performing team, with hands-on involvement in early stages
- Collaborate Cross-Functionally: Work closely with Sales and Product teams to align marketing strategies with business goals
- Data-Driven Approach: Monitor performance metrics and optimize using a full martech stack
Must-Have Skills
- 5+ years in digital marketing, ideally in B2B SaaS, tech, or high-growth startups
- Strategic mindset with a hands-on approach
- Proven success in scaling lead-generation and brand awareness in competitive markets
- Highly driven, ambitious, and capable of full ownership
- Excellent communication skills, thriving in fast-paced, high-accountability environments
- Experience managing freelancers, agencies, and small teams with a builder’s mentality
- Bonus: experience marketing tech talent, SaaS products, or staffing/outsourcing services
Perks & Benefits
- Hybrid working (London-based team)
- 24 days holiday + your birthday off
- Annual wellness budget
- Training budget
- Company awards and team outings
- 1 week work from anywhere
If you’re excited to build a high-impact marketing function within a fast-growing, globally ambitious company, we’d love to hear from you.
Head of Digital Marketing (Hybrid, Full-Time) employer: Smart Working
Contact Detail:
Smart Working Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (Hybrid, Full-Time)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B SaaS. Understanding current strategies and tools will help you speak confidently about how you can drive growth at Smart Working.
✨Tip Number 2
Network with professionals in the tech and digital marketing space. Engaging with industry peers can provide insights into what companies like Smart Working are looking for in a candidate, and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data-driven marketing. Be ready to share specific examples of how you've used metrics to optimise campaigns and achieve results, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've built and led teams in the past. Highlighting your ability to develop high-performing teams will resonate well with Smart Working's emphasis on collaboration and accountability.
We think you need these skills to ace Head of Digital Marketing (Hybrid, Full-Time)
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Digital Marketing position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, particularly in B2B SaaS or tech environments. Emphasise your achievements in lead generation and brand awareness, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and hands-on approach. Use specific examples from your past roles to demonstrate how you have successfully driven growth and built teams.
Showcase Data-Driven Success: In your application, include metrics and data that illustrate your success in previous digital marketing roles. Highlight any experience with performance channels, SEO, and CRM systems to align with the company's needs.
How to prepare for a job interview at Smart Working
✨Showcase Your Strategic Mindset
As the Head of Digital Marketing, you'll need to demonstrate a strategic approach. Prepare examples of how you've developed and executed successful marketing strategies in the past, particularly in B2B SaaS or tech environments.
✨Highlight Data-Driven Success
This role requires a strong focus on data. Be ready to discuss specific metrics you've used to measure success in your previous campaigns and how you've optimised strategies based on those insights.
✨Emphasise Team Leadership Experience
You'll be building and leading a team, so share your experiences managing teams or freelancers. Discuss your leadership style and how you foster a high-performance culture.
✨Prepare for Cross-Functional Collaboration
Collaboration with Sales and Product teams is key. Think of examples where you've successfully aligned marketing strategies with other departments to achieve business goals, and be ready to share these during the interview.
