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For Companies At a Glance
- Tasks: Lead and shape our digital marketing strategy to drive global growth.
- Company: Smart Working empowers companies to connect with top talent worldwide.
- Benefits: Enjoy hybrid working, 24 days holiday, wellness budget, and team outings.
- Why this job: Join a dynamic team focused on impactful marketing in a fast-paced environment.
- Qualifications: 5+ years in digital marketing, ideally in B2B SaaS or tech startups.
- Other info: Be part of a high-performance culture with real ownership and no red tape.
The predicted salary is between 28800 - 48000 £ per year.
At Smart Working, our mission is to empower companies to work with the best people in the world. We believe that by unlocking human potential globally, we create opportunities for growth, innovation, and progress on a transformative scale. Our goal is to eliminate geographic and resource barriers, enabling great people and great companies to thrive. We’re working towards a future where anyone, anywhere, can access life-changing opportunities.
About the Role
We’re a high-growth tech company solving complex hiring challenges through speed, quality, and a human-centric approach. Now, we’re looking for a strategic Head of Digital Marketing to amplify our global presence, elevate our brand, and accelerate our mission to connect exceptional talent with impactful opportunities. This role offers the autonomy to define and execute a digital marketing strategy from the ground up, shaping how companies worldwide discover, trust, and engage with Smart Working. You’ll work in a dynamic, scale-up environment where rapid execution and real ownership are the norm — no red tape, just results. You’ll join a high-performance team that values ambition, drive, and accountability while enjoying hybrid working flexibility (3 days in our London office and 2 days working from home). If you’re passionate about leveraging data-driven marketing to create global impact and fuel the next phase of our journey, join us and help make it real.
What You’ll Be Doing
- Own the Digital Marketing Strategy: Oversee everything from performance channels to content, SEO, automation, and CRM.
- Drive Growth: Implement lead-gen campaigns across LinkedIn, Google Ads, SEO, and email while testing bold new ideas.
- Build and Lead a Team: As we grow, you’ll build a high-performing team — but be hands-on in the early stages.
- Collaborate Cross-Functionally: Work closely with Sales and Product to align marketing strategies with commercial goals.
- Data-Driven Approach: Track performance and iterate using a full martech stack. Data is your compass.
Must-Have Skills
- 5+ years in digital marketing, ideally in B2B SaaS, tech, or high-growth startups.
- Strategic mindset with the willingness to roll up your sleeves.
- Proven success in scaling lead-gen and brand awareness in competitive markets.
- Highly driven, ambitious, and comfortable taking full ownership of your domain.
- Excellent communicator who thrives in a fast-paced, high-accountability culture.
- Experience managing freelancers, agencies, and small teams — with a builder's mentality.
- Bonus points for experience marketing tech talent, SaaS products, or staffing/outsourcing services.
Hybrid working (London-based team), 24 days holiday + your birthday off, annual wellness budget, company awards and team days out, 1 week work from anywhere.
If you’re excited to create a high-impact marketing function inside a fast-growing business with global ambition, we’d love to hear from you.
Contact Detail:
Smart Working Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (Hybrid, Full-Time)
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in B2B SaaS or tech startups. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Smart Working's mission and values. Understanding their approach to empowering companies and talent will help you align your vision with theirs during discussions.
✨Tip Number 3
Stay updated on the latest digital marketing tools and strategies, particularly those related to lead generation and data analytics. Being knowledgeable about current technologies will demonstrate your readiness to take ownership of the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully scaled marketing efforts in previous roles. Highlighting your hands-on experience will show that you're not just a strategist but also someone who can execute effectively.
We think you need these skills to ace Head of Digital Marketing (Hybrid, Full-Time)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B SaaS or tech environments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your strategic mindset aligns with Smart Working's mission. Share specific examples of past successes in lead generation and brand awareness.
Showcase Data-Driven Achievements: Include metrics and data in your application to showcase your success in previous roles. Highlight how you've used data to drive marketing strategies and improve performance.
Demonstrate Leadership Skills: If you have experience building and leading teams, make sure to mention it. Discuss your approach to collaboration and how you've successfully managed freelancers or agencies in the past.
How to prepare for a job interview at Smart Working
✨Showcase Your Strategic Mindset
As a Head of Digital Marketing, it's crucial to demonstrate your strategic thinking. Prepare examples of how you've developed and executed successful marketing strategies in the past, particularly in B2B SaaS or tech environments.
✨Highlight Data-Driven Success
Since this role emphasises a data-driven approach, be ready to discuss specific metrics and results from your previous campaigns. Show how you used data to inform decisions and drive growth.
✨Emphasise Team Leadership Skills
Talk about your experience in building and leading teams. Share stories that illustrate your hands-on approach and how you've fostered a high-performance culture, especially in fast-paced settings.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with Sales and Product teams. Be prepared to discuss how you've successfully aligned marketing strategies with commercial goals in the past, showcasing your ability to work cross-functionally.
