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For Companies At a Glance
- Tasks: Lead a team to sell digital marketing solutions to sports betting and casino operators.
- Company: Join the world's leading sports technology company, trusted by over 1,700 clients globally.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and collaboration.
- Why this job: Shape the future of digital advertising in sports while working with a passionate global team.
- Qualifications: Proven sales experience in digital marketing and understanding of the sports betting ecosystem required.
- Other info: This role involves both domestic and international travel for client meetings.
The predicted salary is between 43200 - 72000 £ per year.
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
About the job
This role will be responsible for selling digital marketing solutions to our strategic accounts tier of sports betting operators and casino operators.
THE CHALLENGE:
- This role will manage a team of client partners responsible for driving independent sales activities of digital advertising products into our strategic global clients.
- Lead, coach, and manage the team ensuring attainment of revenue targets and objectives.
- Take charge of the team sales cycle from prospecting, preparing, pitching through to gaining commitment and contracting.
- Maintain an accurate sales pipeline and provide business forecasts to leadership.
- Oversee senior relationship management and support for existing clients by actively engaging with client decision makers.
- Utilize your existing network and experience to secure new leads and revenue opportunities for the team and business.
- Be part of Sportradar’s core global ad:s team as well as the wider Global Sales Organization, collaborating and sharing best practices as you shape the strategic accounts focused advertising sales strategy.
- Define, test, and optimize business and pricing models with attractive offerings for key clients or partners with profitability contribution for Sportradar.
- Actively engage in the advertising betting ecosystem, interact with key players, establish key relationships, and gain deep understanding of the setup and needs of all stakeholders.
- Support and consult product teams to optimize our products and services from a sales perspective and shape the go-to-market narrative.
- Represent the division and company externally at events and meetings.
- Both domestic and international travel is required for internal and client meetings.
YOUR PROFILE:
- Extensive experience in delivering digital data-driven marketing solutions to major brands and their agencies.
- A proven track record of sales, establishing new business, and building long-term relationships with major global clients.
- Understanding of digital media business models including programmatic, paid social, and search products and services.
- Experience with building, shaping, and executing advertising, brand, and media plans.
- A strong communicator with presentation skills.
- Understanding of the sports betting ecosystem.
OUR OFFER:
- Work for and shape one of the fastest-growing digital sports companies in the world.
- Take a key role in a dynamic growth division within Sportradar.
- Work together with a highly motivated and experienced global team.
Contact Detail:
Sportradar AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Digital Advertising
✨Tip Number 1
Network actively within the sports betting and digital advertising sectors. Attend industry events, webinars, and conferences to meet key players and decision-makers. Building relationships in this niche can lead to valuable insights and potential job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in digital marketing solutions, especially those relevant to sports betting. Being knowledgeable about programmatic advertising, paid social, and search products will give you an edge during interviews and discussions.
✨Tip Number 3
Prepare to discuss your previous successes in sales and client relationship management. Have specific examples ready that demonstrate how you've driven revenue growth and built long-term partnerships with major clients, as this is crucial for the Sales Director role.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams or projects. Highlight how you've coached others to achieve sales targets, as this will be a key aspect of the role at Sportradar.
We think you need these skills to ace Sales Director - Digital Advertising
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and sales, particularly within the sports betting or media sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports technology and how your background aligns with the role. Mention your understanding of digital media business models and your experience in building relationships with major clients.
Showcase Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've successfully led teams to achieve sales targets and fostered a collaborative environment.
Highlight Industry Knowledge: Demonstrate your understanding of the sports betting ecosystem and digital advertising trends. Mention any relevant networks or connections you have that could benefit the company.
How to prepare for a job interview at Sportradar AG
✨Know Your Digital Marketing Solutions
Make sure you have a solid understanding of digital marketing solutions, especially those relevant to sports betting and casino operators. Be prepared to discuss how these solutions can drive revenue and enhance client relationships.
✨Demonstrate Leadership Skills
Since the role involves managing a team, highlight your leadership experience. Share examples of how you've successfully led teams in the past, focusing on coaching, motivating, and achieving sales targets.
✨Understand the Sports Betting Ecosystem
Familiarise yourself with the sports betting ecosystem and its key players. Being able to discuss current trends and challenges in this space will show your depth of knowledge and commitment to the industry.
✨Prepare for Relationship Management Questions
Expect questions about how you build and maintain long-term relationships with clients. Prepare specific examples that showcase your ability to engage with decision-makers and secure new business opportunities.
