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For Companies At a Glance
- Tasks: Lead brand strategy and execution for El Jimador tequila, driving growth and performance.
- Company: Join Brown-Forman, a premium spirits company known for its innovative brands and strong values.
- Benefits: Enjoy competitive pay, premium benefits, and a supportive work environment that values teamwork.
- Why this job: Be part of a dynamic team shaping the future of a vibrant brand in the spirits industry.
- Qualifications: Experience in FMCG/spirits marketing, strong commercial skills, and excellent communication abilities required.
- Other info: This role offers opportunities for personal and professional growth in a collaborative culture.
The predicted salary is between 43200 - 72000 £ per year.
The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!
Meaningful Work From Day One
The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
What You Can Expect
- Value Creation
- Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders.
- Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions.
- Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
- Strategic Relationships & Partnerships
- Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing.
- Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan.
- Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders.
- Act as a role model of B-F values.
- Drive for results
- Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales).
- Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth.
- Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach.
- Strongly partner with production and global team to ensure UK needs are fulfilled.
What You Bring to the Table
- FMCG/Spirit background.
- Previous marketing experience building brands within a dynamic and fragmented category.
- Experience in (operational) responsibility in ATL and BTL activities.
- Experience working closely with PR agencies and managing earned media campaigns.
- Strong & proven commercial skills.
- Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation.
- On Trade knowledge and/or experience would be a plus.
- Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- You are a creative problem solver with proven experience of growing brands within dynamic categories.
- Self-Starter and growth mindset with an ability to challenge the status quo.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Tequila - El Jimador
✨Tip Number 1
Familiarise yourself with the El Jimador brand and its unique selling points. Understanding the brand's history, values, and market positioning will help you articulate your passion and vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the FMCG and spirits industry. Attend relevant events or join online forums to connect with individuals who can provide insights into the role and potentially refer you within their networks.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your experience with both ATL and BTL activities, as well as any successful campaigns you've led that align with the responsibilities of this role.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked effectively with cross-functional teams. Emphasise your ability to build strong relationships with stakeholders, as this is crucial for the Brand Manager position.
We think you need these skills to ace Brand Manager Tequila - El Jimador
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Brand Manager for El Jimador. Familiarise yourself with the key tasks mentioned in the job description, such as developing brand plans and managing budgets.
Tailor Your CV: Customise your CV to highlight relevant experience in FMCG or spirits marketing. Emphasise your previous roles that involved brand building, ATL and BTL activities, and any experience with PR agencies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brands and your ability to drive results. Use specific examples from your past experiences that demonstrate your problem-solving skills and collaborative nature.
Showcase Communication Skills: Since strong communication skills are essential for this role, ensure your application reflects your proficiency in both written and spoken English. Consider including examples of how you've successfully influenced stakeholders or managed conflicts in previous positions.
How to prepare for a job interview at BROWN-FORMAN
✨Show Your Passion for Brands
Make sure to express your enthusiasm for the El Jimador brand and the spirits industry. Share specific examples of how you've successfully built brands in the past, and demonstrate your understanding of what makes a brand thrive in a competitive market.
✨Highlight Your Strategic Thinking
Prepare to discuss your experience in developing long-term brand plans and how you’ve optimised strategies for growth. Be ready to provide examples of how you've collaborated with stakeholders to drive brand performance and implement corrective actions.
✨Demonstrate Your Collaborative Skills
This role requires strong teamwork and relationship-building abilities. Be prepared to talk about how you've worked closely with cross-functional teams, PR agencies, and other stakeholders to achieve common goals. Highlight any successful projects that showcase your collaborative approach.
✨Be Ready to Discuss Data-Driven Decisions
Since the role involves working with insights and research data, come equipped with examples of how you've used data to inform your marketing strategies. Discuss how you've measured success and adapted your plans based on insights to unlock growth.
