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- Tasks: Lead growth marketing strategies for a new stocks and equities platform.
- Company: Join Crypto.com, a leader in bridging traditional finance and digital assets.
- Benefits: Enjoy flexible work options, competitive pay, and unique corporate perks.
- Why this job: Shape the future of trading with innovative campaigns and user engagement.
- Qualifications: 3-5 years in product marketing, ideally with stocks/equities experience.
- Other info: Opportunity to work in a fast-paced, collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We're launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.
We're looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You'll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem. Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs. Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC. Work closely with product managers and growth to align product direction with market insights and user behavior.
- Launch Execution - Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.). Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact. Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
- Customer Insights & Market Intelligence - Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap. Track and analyze competitors and emerging fintech trends to stay competitive. Feed insights directly into product, growth, and creative strategy.
- Growth & Retention - Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education. Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and ongoing adoption across sports and crypto ecosystems. Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior. Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
- Performance & Reporting - Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration. Share insights regularly with product, data, and leadership teams to guide growth priorities.
- 3-to-5 years of experience in product marketing: ideally stocks/equities background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Growth Marketing Hacker: TradFi - Stocks/Equities | London, UK employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Hacker: TradFi - Stocks/Equities | London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and crypto markets. Understanding how these sectors intersect will help you articulate your insights during interviews, showcasing your knowledge of the industry.
✨Tip Number 2
Network with professionals in the fintech space, especially those involved in stocks and equities. Attend relevant events or webinars to make connections that could provide valuable insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific growth marketing strategies you've implemented in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition and retention effectively.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you would use tools like GA4 or Mixpanel to measure campaign performance. This will highlight your data-driven approach, which is crucial for the role.
We think you need these skills to ace Growth Marketing Hacker: TradFi - Stocks/Equities | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in stocks and equities. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the growth marketing landscape, especially in traditional finance. Explain how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used marketing analytics and user research to drive successful campaigns. Highlight any tools you are proficient in, such as GA4 or Mixpanel.
Demonstrate Collaboration Experience: Emphasise your ability to work cross-functionally. Share specific instances where you've collaborated with product managers, growth teams, or other departments to achieve marketing goals.
How to prepare for a job interview at Crypto.com
✨Understand the Product and Market
Before the interview, make sure to thoroughly research Crypto.com and its new stocks and equities platform. Understand the key features, target audience, and how it differentiates itself from competitors. This knowledge will help you articulate your ideas and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
Given the emphasis on data-driven decision-making in this role, be prepared to discuss your experience with marketing analytics tools like GA4 or Mixpanel. Share specific examples of how you've used data to inform marketing strategies or improve campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity in developing marketing strategies. Prepare to discuss how you would approach launching a new feature or campaign, including your thought process for user personas and messaging.
✨Highlight Collaboration Experience
This role requires working closely with various teams, so be ready to share examples of successful cross-functional projects you've been involved in. Emphasise your ability to communicate effectively and work collaboratively to achieve common goals.
