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- Tasks: Lead our ABX strategy and execute targeted marketing campaigns for strategic accounts.
- Company: GWI is a global leader in consumer research, providing insights to brands and agencies.
- Benefits: Enjoy 25 days off, flexible work options, and a commitment to your well-being.
- Why this job: Make a real impact in a dynamic environment while collaborating with talented teams.
- Qualifications: Experience in B2B SaaS Marketing and familiarity with tools like SFDC and Hubspot.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Account Based Marketing Manager to play a key role in our Growth Marketing team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Senior Account Based Marketing Manager you’ll be responsible for our ABX strategy and plans that deliver targeted marketing & personalised marketing for strategic accounts - whether that be 1:Many, 1:few or 1:1- working predominantly with stakeholders in the US. This role will ultimately be held accountable for the execution of measurable campaigns that deliver against new business and customer expansion. You will work closely with the Revenue, Field, and Demand Gen teams to align on shared goals and drive coordinated execution across the full funnel. Ensure strong marketing and sales alignment through collaborative account motions, while tracking KPIs and providing regular reporting to measure success and progress toward revenue targets.
It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.
What do I need to bring with me?
- Experience in B2B SaaS Marketing and understanding of the SaaS buying process
- Proven experience with SixSense or Demandbase
- Demonstrable experience deploying campaign briefs and executing 1:Many, 1:Few & 1:1 programs
- Understand how ABX fits into a wider marketing and sales ecosystem
- Knowledge of SFDC and Hubspot
- Proactive, reliable, and results-oriented with ability to manage multiple projects in a changing, fast-paced environment.
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.
What’s in it for me?
- Tons of days off: 25 days annual leave | Xmas office closures
- Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options
- Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family
- A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities
- A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked. Diversity, Equity & Inclusion is taken seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture. We strive to make our offices - and our teams - as diverse as our data.
As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.
Senior Account Based Marketing Manager employer: GWI
Contact Detail:
GWI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Based Marketing Manager
✨Tip Number 1
Familiarise yourself with GWI's values and culture. They emphasise respect, big thinking, and continuous improvement. During your interviews, demonstrate how your personal values align with theirs to show you're a great fit for the team.
✨Tip Number 2
Prepare to discuss your experience with ABX strategies in detail. Be ready to share specific examples of successful campaigns you've executed, especially those that involved collaboration with sales teams, as this is crucial for the role.
✨Tip Number 3
Research the tools mentioned in the job description, like SixSense and Demandbase. Having a solid understanding of these platforms will not only help you in the role but also impress the interviewers with your proactive approach.
✨Tip Number 4
Be prepared for a dynamic interview process. Since GWI values flexibility and adaptability, showcase your ability to thrive in fast-paced environments and your willingness to embrace change during your discussions.
We think you need these skills to ace Senior Account Based Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing and showcases your understanding of the SaaS buying process. Use specific examples that demonstrate your ability to execute targeted marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Mention your familiarity with tools like SixSense or Demandbase, and how your proactive attitude aligns with GWI's values of thinking big and showing respect.
Showcase Your Campaign Experience: In your application, provide detailed examples of past campaigns you've managed, particularly those involving 1:Many, 1:Few, and 1:1 programs. Highlight measurable outcomes and how you tracked KPIs to demonstrate your results-oriented approach.
Research GWI: Familiarise yourself with GWI's mission, values, and recent developments. This knowledge will help you tailor your application and prepare for interviews, showing that you're genuinely interested in contributing to their growth.
How to prepare for a job interview at GWI
✨Understand the ABX Strategy
Make sure you have a solid grasp of Account Based Experience (ABX) strategies. Be prepared to discuss how you would implement targeted marketing for different account types, such as 1:Many, 1:Few, and 1:1. This will show your understanding of the role's core responsibilities.
✨Familiarise Yourself with Tools
Since experience with tools like SixSense or Demandbase is crucial, ensure you can speak confidently about your familiarity with these platforms. If you have used similar tools, be ready to draw parallels and explain how they can be applied in this role.
✨Showcase Your Collaborative Skills
Highlight your ability to work closely with various teams, such as Revenue, Field, and Demand Generation. Prepare examples of past experiences where you successfully aligned marketing and sales efforts to achieve shared goals.
✨Emphasise Adaptability
Given the fast-paced environment at GWI, demonstrate your flexibility and comfort with change. Share specific instances where you thrived in dynamic situations, showcasing your proactive and results-oriented mindset.
