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For Companies At a Glance
- Tasks: Lead digital strategy and manage website functionality for a growing asset management firm.
- Company: Join a dynamic asset management firm in London with a strong investment track record.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing in finance, making a real impact on online presence.
- Qualifications: Experience in digital marketing, HTML, and tools like SalesForce or Pardot is essential.
- Other info: Work closely with various teams to enhance intranet usability and drive SEO performance.
The predicted salary is between 36000 - 60000 £ per year.
The Client
Our client is a growing Asset Management firm based in London and has a proven record of investment capabilities covering a broad range of investment products.
The Role
This is a fantastic opportunity for an experienced Marketing Manager with a specialism in Technology who is keen to set and build a Digital Strategy. This experience must be from an Asset Management or Financial Services background in order to lead the development and delivery of a digital strategy roadmap to evolve the Asset Management firm’s online presence.
Ideally, the person will have experience of HTML, Coding, SalesForce, and Pardot. The Digital Marketing Specialist will drive the SEO performance, consolidate digital marketing metrics, and implement a robust analytics and reporting framework to support data-driven decisions.
The Digital Marketing Specialist will have a strong Technology focus and will align digital marketing initiatives across Marketing, Sales, Compliance, and IT, alongside the day-to-day oversight, management, and development of the firm’s website. They will be responsible for the website and intranet management, acting as the first point of contact for all website and intranet queries/requests, overseeing the website functionality, and proactively troubleshooting or escalating any technical issues.
The Digital Marketing Specialist will ensure that the website is fully instrumented for analytics and tracking and will confidently implement and refine a comprehensive SEO strategy. They are expected to work with third-party agencies and internal stakeholders to deliver marketing, digital development, and other company projects, as well as working with the Director of Marketing and other stakeholders to plan and deliver the firm’s digital strategy.
The Marketing Manager will work with different teams within the business, always looking for opportunities to enhance the intranet’s usability, improving search function, organising content logically, or integrating with other internal systems.
The Candidate
- Experience in Marketing Operations, Digital Marketing, or Marketing Technology roles, ideally within Asset Management but broader Financial Services will also be considered.
- Experience of HTML, Coding, SalesForce, and Pardot.
- Relevant digital, e-marketing, and website experience – proven track record of managing websites.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) as well as Excel skills for handling marketing data.
- Knowledge of relevant social media channels.
- Any experience with business intelligence or data visualization tools (Tableau, Power BI, etc.) to present marketing data is a plus.
Contact Detail:
JJ SEARCH LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist , Website & Technology , Asset Management
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the asset management and financial services sectors. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our digital strategy.
✨Tip Number 2
Network with professionals in the asset management field, particularly those who specialise in digital marketing. Attend industry events or webinars to make connections and gain insights that could set you apart during the interview process.
✨Tip Number 3
Brush up on your technical skills, especially in HTML, coding, and tools like Salesforce and Pardot. Being able to demonstrate your proficiency in these areas will show us that you're ready to hit the ground running.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully implemented SEO strategies and managed website analytics in previous roles. We love hearing about real-world applications of your skills and how they led to measurable results.
We think you need these skills to ace Digital Marketing Specialist , Website & Technology , Asset Management
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly within asset management or financial services. Emphasise your skills in HTML, coding, and tools like Salesforce and Pardot.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about digital marketing and how your background aligns with the role. Mention specific achievements related to SEO performance and website management.
Showcase Relevant Experience: When detailing your work history, focus on your experience with website analytics tools and any projects where you implemented a digital strategy. Use metrics to demonstrate your impact.
Highlight Technical Skills: Since the role requires a strong technology focus, be sure to mention your proficiency with website management, troubleshooting technical issues, and any experience with data visualisation tools like Tableau or Power BI.
How to prepare for a job interview at JJ SEARCH LIMITED
✨Showcase Your Digital Strategy Experience
Be prepared to discuss your previous experience in developing and implementing digital strategies, especially within the Asset Management or Financial Services sectors. Highlight specific projects where you successfully drove SEO performance or improved online presence.
✨Demonstrate Technical Proficiency
Since the role requires knowledge of HTML, coding, and tools like SalesForce and Pardot, make sure to mention any relevant technical skills. You might even want to prepare examples of how you've used these tools in past roles to enhance digital marketing efforts.
✨Prepare for Analytics Discussions
The ability to analyse data is crucial for this position. Familiarise yourself with website analytics tools such as Google Analytics and be ready to discuss how you've used data to inform marketing decisions. Consider bringing examples of reports or metrics you've worked with.
✨Collaborative Mindset
This role involves working with various teams, so emphasise your experience in cross-functional collaboration. Be ready to share examples of how you've successfully worked with different departments to achieve common goals, particularly in enhancing website functionality or user experience.
