Social Media Officer (Instagram & TikTok)
Social Media Officer (Instagram & TikTok)

Social Media Officer (Instagram & TikTok)

London Full-Time 22700 - 25200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create engaging content for Instagram and TikTok to raise awareness about stem cell donation.
  • Company: Join Anthony Nolan, a leading charity dedicated to saving lives through stem cell transplants.
  • Benefits: Enjoy a competitive salary, 27 days annual leave, and a supportive work environment with great perks.
  • Why this job: Be part of a mission-driven team that transforms lives and connects with young audiences creatively.
  • Qualifications: Strong content production skills and experience managing social media platforms are essential.
  • Other info: This is a hybrid role based in Hampstead, London, with a 12-month fixed-term contract.

The predicted salary is between 22700 - 25200 £ per year.

We’re Anthony Nolan. We’re here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow. By uniting people and science, we’re growing our world-leading stem cell register, so everyone who needs a transplant can find their lifesaving match. We’re currently giving four people a day another chance to live. Driven by patients, backed by stem cell donors, and powered by science, we won’t stop until we’ve unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive but thrive. If you’re inspired by this vision and feel you have the skills and experience we need to help achieve it, we’d love you to join our lifesaving team.

We are looking for a Social Media Officer (Instagram and TikTok) to join our Communications and Engagement team.

  • Salary: £27,000 - £30,000 per annum (dependent on experience)
  • Contract: 12-month fixed-term contract
  • Hours: 35 per week (standard Anthony Nolan working hours)
  • Location: Hybrid, with head office in Hampstead, London (2 days per week on-site)

Job Summary: We are transforming the way we communicate with our younger audiences and need a talented and creative Social Media Officer with experience of producing platform-first content for Instagram and TikTok. You will have the curiosity and drive to spot and share stories, jump on trends and bring new ideas. You will build excellent relationships with teams across the charity to raise awareness of our lifesaving stem cell register, research and fundraising, and manage our youth-focused online communities to maximise engagement with young audiences. This role reports into the Social Media Manager and works closely with the Digital Acquisition (register recruitment) and Marketing teams.

Key responsibilities include but are not limited to:

  • Leading on the creation of social-first content for TikTok and Instagram, including video and static content, to be used on organic and paid social media.
  • Identifying and maximising opportunities to join conversations on social and embed key messages and brand awareness, including using trends.
  • Managing and moderating our TikTok and Instagram communities, responding to inbound communications in a timely fashion.
  • Working closely with the Social Media, Digital Acquisition, and Marketing teams, building strong relationships and providing regular updates.
  • Supporting the Social Media Manager with delivering new test activity and evaluating the success of campaigns.
  • Identifying successful content themes and trends to inform future content, measure our impact and feedback to relevant stakeholders.
  • Proactively keeping up-to-date with issues, best practice, and the latest developments relevant to social media, Anthony Nolan, its partners and the charity sector.
  • Representing Anthony Nolan when communicating with audiences online, demonstrating empathy and judgement.

Essential Attributes:

  • Strong content production skills, including photo and video editing.
  • Strong understanding of what makes content successful – and experience of using trends to maximise reach.
  • Experience of managing social media platforms and communities.
  • Ability to anticipate and proactively seek out the content needs of the organisation for youth audiences.
  • Strong interpersonal and relationship management skills.
  • An ability to prioritise a workload which includes project delivery, day-to-day activities and emerging opportunities.
  • A willingness to learn new processes and adapt to changing external factors.
  • A keen interest in and understanding of social media trends and a willingness to continually evolve and adapt to maximise opportunities to engage with a young audience.

What’s in it for you?

  • A competitive salary
  • 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
  • A stimulating work environment full of opportunities to learn and develop
  • Life Assurance of four times annual salary
  • Travel season ticket loan, Cycle to work Scheme
  • And more!

Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer. All applicants must be able to demonstrate the right to work in the UK.

Social Media Officer (Instagram & TikTok) employer: Anthony Nolan

At Anthony Nolan, we are not just a charity; we are a community dedicated to saving lives through innovative communication and engagement. As a Social Media Officer based in our vibrant Hampstead office, you will thrive in a supportive work culture that values creativity and collaboration, with ample opportunities for professional growth. Enjoy a competitive salary, generous annual leave, and a range of benefits designed to support your well-being while making a meaningful impact on the lives of those affected by blood cancer and disorders.
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Contact Detail:

Anthony Nolan Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Officer (Instagram & TikTok)

✨Tip Number 1

Familiarise yourself with Anthony Nolan's mission and values. Understanding their focus on blood cancer and stem cell donation will help you align your social media strategies with their goals, making you a more appealing candidate.

✨Tip Number 2

Showcase your creativity by preparing a portfolio of social media content specifically for Instagram and TikTok. Highlight any successful campaigns or trends you've leveraged in the past to demonstrate your ability to engage younger audiences.

✨Tip Number 3

Engage with Anthony Nolan's existing social media channels before applying. Comment on their posts, share relevant content, and show your enthusiasm for their work. This can help you stand out and demonstrate your genuine interest in the role.

✨Tip Number 4

Network with current or former employees of Anthony Nolan on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in interviews and help you tailor your approach to fit their needs.

We think you need these skills to ace Social Media Officer (Instagram & TikTok)

Content Production Skills
Photo and Video Editing
Understanding of Social Media Trends
Community Management
Interpersonal Skills
Relationship Management
Project Management
Creativity
Analytical Skills
Adaptability
Communication Skills
Trend Spotting
Engagement Strategies
Time Management

Some tips for your application 🫡

Understand the Organisation: Before applying, take some time to understand Anthony Nolan's mission and values. Familiarise yourself with their work in blood cancer and stem cell research, as this will help you tailor your application to reflect their goals.

Showcase Relevant Experience: In your CV and cover letter, highlight your experience with social media, particularly on Instagram and TikTok. Provide specific examples of successful campaigns or content you've created that align with the role's requirements.

Demonstrate Creativity: Since the role requires producing engaging content, include a portfolio or links to your previous work. This could be videos, graphics, or campaigns that showcase your creativity and understanding of social media trends.

Tailor Your Application: Make sure to customise your cover letter for this position. Address how your skills and experiences directly relate to the responsibilities listed in the job description, such as managing online communities and creating platform-first content.

How to prepare for a job interview at Anthony Nolan

✨Showcase Your Creativity

As a Social Media Officer, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content for Instagram and TikTok. Bring along a portfolio or links to your social media profiles to demonstrate your skills.

✨Stay Updated on Trends

Familiarise yourself with the latest trends on Instagram and TikTok. Be ready to discuss how you would leverage these trends to enhance Anthony Nolan's online presence. Showing that you can spot and utilise trends will demonstrate your proactive approach.

✨Understand the Mission

Research Anthony Nolan’s mission and values thoroughly. Be prepared to articulate how your role as a Social Media Officer can contribute to their lifesaving work. This shows your genuine interest in the organisation and its goals.

✨Prepare for Community Management Scenarios

Think about how you would handle various community management situations, such as responding to negative comments or engaging with followers. Being able to demonstrate empathy and good judgement in these scenarios will be crucial for this role.

Social Media Officer (Instagram & TikTok)
Anthony Nolan
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