SaaS Channel Manager Strategic VAR

Join Lansweeper as a SaaS Channel Manager – Strategic VAR

About the Role

As the Strategic Channel Manager VAR (Value-Added Reseller), you will define and execute Lansweeper\’s VAR strategy, focusing on strengthening partnerships, aligning ambitions, and driving mutual business success with strategic VARs. You will leverage strategic planning, stakeholder management, and co-marketing initiatives to foster growth and retention within the VAR ecosystem, enabling partners to maximize revenue opportunities.

Key Responsibilities

1. Business Development and Partner Enablement

• Articulate Lansweeper’s value proposition and co-create growth strategies with VARs.
• Develop relationships by understanding VARs\’ ambitions, installed base, and growth potential.
• Identify upsell opportunities considering market trends and legislation.
• Enable VARs through structured programs, resources, and training.

• Conduct account planning and map VAR structures.
• Draft business plans with pipeline expectations, commitments, and KPIs.
• Monitor and adjust plans to ensure alignment and growth.

• Assess VAR readiness for pipeline creation.
• Drive pipeline growth via co-marketing and collaborative efforts.
• Track pipeline coverage and conversions using tools like Discern.

• Build strong relationships across VAR stakeholders.
• Collaborate with sales and internal teams for alignment.
• Support VARs in closing deals and premium opportunities.

• Meet KPIs related to revenue, upselling, and retention.
• Improve win rates and drive incremental revenue.

Qualifications

• Strategic and tactical planning skills.
• Stakeholder engagement expertise.
• Collaborative and entrepreneurial mindset.
• Strong communication and business acumen.
• Networking capabilities.

What We Offer

• Opportunity to shape the Channel Management and VAR programs.
• Autonomy and strategic influence.
• Supportive and innovative team environment.
• Product with proven value and growth potential.
• Transparent communication, remote work options, and flexible hours.
• Growth opportunities within a fast-paced environment.
• Competitive salary, company car, fuel card, and secondary benefits.
• Team events and company-wide gatherings.

Company Overview

Lansweeper is a Technology Asset Intelligence platform specializing in IT asset management (ITAM) via SaaS, with expanding data intelligence capabilities. Our solution offers real-time insights into IT, OT, and IoT environments, helping organizations optimize assets, reduce costs, and enhance security.

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