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For Companies At a Glance
- Tasks: Create and manage engaging campaigns to retain customers and boost loyalty.
- Company: Join QVC, a dynamic brand connecting shoppers with exciting products and personalities.
- Benefits: Enjoy hybrid working, a vibrant team culture, and opportunities for personal growth.
- Why this job: Be part of a global team making a real impact in customer retention and engagement.
- Qualifications: Experience in Retention Marketing and strong analytical skills are essential.
- Other info: Work with international teams and utilise cutting-edge marketing tools.
The predicted salary is between 28800 - 48000 £ per year.
We're looking for a Retention Marketing Specialist to join our customer marketing team on a hybrid working basis. You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewellery – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC International brings the QVC shopping experience to millions of people in Germany, Austria, Japan, the U.K., Ireland and Italy. QVC International reaches 124 million homes via 10 television networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. QVC International has team members in the U.K., Germany, Japan, Italy, Poland and China.
Your Impact
- You will be developing, executing and controlling Retention Marketing Activities within an important area of the Customer Life Stage (Lead Generation, New Name, Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation).
- You will be developing weekly and monthly goals within an important area (Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention and Reactivation).
- You will set up campaigns to lead and improve results on an ongoing basis.
- You will be driving insights to deliver new areas of opportunity for the business.
- Creating Campaigns to engage and retain customers.
Skills What You Bring
- You will have experience in Retention Marketing both digital and direct.
- You will have experience driving profitable sales and customer development.
- You will have technical knowledge in Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation, Machine Learning).
- You'll have strong analytical skills and the ability to present complex issues in a customizable way.
- You'll have an ability to work on different levels up to executive level and to work in an international environment with teams in different markets.
- You will have experience translating data insights into clear actions and having the capability to convince and engage other partners.
Retention Marketing Specialist (UK) employer: Qvc
Contact Detail:
Qvc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Specialist (UK)
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the retention marketing field. Attend webinars, workshops, or local meetups to connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive customer retention.
✨Tip Number 4
Research QVC's current retention strategies and think of innovative ideas you could bring to the table. Showing that you've done your homework and have fresh ideas will set you apart from other candidates.
We think you need these skills to ace Retention Marketing Specialist (UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Retention Marketing Specialist. Familiarise yourself with key concepts like customer retention, churn prevention, and campaign management.
Tailor Your CV: Highlight your relevant experience in retention marketing, especially any campaigns you've developed or executed. Use specific metrics to demonstrate your impact, such as increased customer loyalty or reduced churn rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for retention marketing and how your skills align with QVC's goals. Mention any experience you have with digital and direct marketing tools, and how you can contribute to their customer engagement strategies.
Showcase Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data insights to drive marketing decisions. Be prepared to discuss these examples in detail during the interview process.
How to prepare for a job interview at Qvc
✨Showcase Your Retention Marketing Expertise
Be prepared to discuss your previous experience in retention marketing. Highlight specific campaigns you've developed and the results achieved, especially those that demonstrate your ability to retain customers and reduce churn.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with examples of how you've used data to drive marketing decisions. Be ready to explain complex data insights in a straightforward manner.
✨Familiarise Yourself with Relevant Tools
Research the retention marketing tools mentioned in the job description, such as campaign management and marketing automation tools. Being able to discuss your experience with these tools will show your technical knowledge and readiness for the role.
✨Engage with the Company’s Brand
Understand QVC's brand and its customer base. Be prepared to discuss how you can create engaging campaigns that resonate with their audience. Showing genuine interest in the company will set you apart from other candidates.
