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For Companies At a Glance
- Tasks: Lead player engagement strategies and develop impactful promotions for Fanatics Sportsbook.
- Company: Fanatics is a global digital sports platform connecting fans with their favourite sports products and experiences.
- Benefits: Enjoy a full-time role with opportunities for growth in a dynamic, innovative environment.
- Why this job: Join a passionate team dedicated to enhancing fan experiences and driving sports engagement.
- Qualifications: 5+ years in player engagement or lifecycle marketing, with strong data analysis skills.
- Other info: Work from various locations including New York, Leeds, and Dublin.
The predicted salary is between 43200 - 72000 £ per year.
As a Director of Retention Strategy at Fanatics Betting & Gaming, you will be responsible for leading the development and execution of the player generosity strategy for Fanatics Sportsbook. Reporting into the VP of Loyalty Strategy and Operations, you will play a critical role within the wider Sportsbook team, partnering closely with Product, Trading, CRM, Analytics, and Brand teams to drive player engagement, retention, and long-term value.
Responsibilities
- Retention and Revenue Growth: Drive measurable improvements in player retention and reactivation by delivering high-impact, personalized promotions that increase player lifetime value.
- Engagement Growth: Grow the depth and frequency of player engagement through consistently targeted and commercially effective promotional strategies.
- Bonus Efficiency: Maximize the efficiency of bonus investment by balancing player satisfaction with clear contributions to net revenue growth and profitability.
- Insight-Driven Strategy: Generate actionable insights through data analysis and player behavior trends to continuously refine and evolve promotional approaches.
- Cross-Team Alignment: Build strong alignment across CRM, product, trading, and marketing teams to ensure promotional initiatives are seamlessly executed and commercially prioritized.
- Market Responsiveness: Maintain a dynamic understanding of competitor activity, player expectations, and industry innovation to ensure Fanatics Sportsbook’s promotional strategy remains market-leading.
Experience And Skills
- 5+ years of experience leading promotions, player engagement, or lifecycle marketing initiatives within sportsbook or iGaming.
- Proven track record of building and executing player engagement strategies that drive measurable retention, loyalty, and lifetime value.
- Deep expertise in sportsbook player behavior, segmentation, bonus optimization, and loyalty program development.
- Strong command of CRM platforms, marketing automation systems, and performance analytics tools (e.g., Tableau), with the ability to translate insights into action at scale.
- Strategic mindset with the ability to balance creative promotional thinking with commercial discipline and regulatory requirements.
- Demonstrated success influencing cross-functional teams, including trading, marketing, and product, to deliver aligned, high-impact player experiences.
- Strong business acumen, data literacy, and a deep understanding of how promotions impact revenue, player profitability, and long-term brand value.
- Passion for sports, fans, and delivering player experiences that differentiate Fanatics Sportsbook from the competition.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Director, Retention Strategy employer: Fanatics
Contact Detail:
Fanatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Retention Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in player engagement and retention strategies within the sportsbook industry. This knowledge will help you speak confidently about innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the iGaming and sportsbook sectors. Attend industry events or webinars to connect with potential colleagues and learn more about what Fanatics values in their team members.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven player retention and engagement in your previous roles. Use data to back up your claims, as this aligns with the insight-driven strategy they are looking for.
✨Tip Number 4
Show your passion for sports and how it influences your approach to player experiences. Being able to articulate your enthusiasm for both the industry and the role will set you apart from other candidates.
We think you need these skills to ace Director, Retention Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in player engagement, retention strategies, and lifecycle marketing. Use specific metrics to demonstrate your success in previous roles, especially in the sportsbook or iGaming sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and how it aligns with Fanatics' mission. Discuss your strategic mindset and provide examples of how you've successfully influenced cross-functional teams to achieve high-impact results.
Showcase Data Literacy: Emphasise your expertise in data analysis and performance analytics tools like Tableau. Provide examples of how you've used data insights to drive promotional strategies and improve player retention.
Highlight Industry Knowledge: Demonstrate your understanding of the sportsbook market and player behaviour trends. Mention any experience you have with competitor analysis and how you've adapted strategies based on market dynamics.
How to prepare for a job interview at Fanatics
✨Understand the Role Deeply
Before the interview, make sure you thoroughly understand the responsibilities of the Director of Retention Strategy. Familiarise yourself with player engagement strategies, retention metrics, and how they align with Fanatics' overall goals.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis and how you've used insights to drive player engagement in previous roles. Highlight specific tools you've used, like Tableau, and provide examples of how your insights led to measurable outcomes.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, come ready with examples of how you've successfully influenced cross-functional teams in the past. Discuss any challenges you faced and how you overcame them to achieve alignment on promotional initiatives.
✨Stay Current with Industry Trends
Research current trends in the sportsbook and iGaming industry, including competitor strategies and player expectations. Being able to discuss these insights during your interview will show that you're proactive and knowledgeable about the market landscape.
