Head Of Social Media

Destination2 Ltd and HolidayGems Ltd are part of Travcorp Holdings Ltd and are two of the most innovative and progressive online tour operators in the UK, selling holidays nationwide to a variety of long and short-haul destinations. Our inspirational business has grown from strength to strength in both financial terms and passenger carryings. Last year, we surpassed the £134 million sales mark, resulting in over 360,000 beds/nights. We became recognised as one of the top three producers in the UK to destinations within the UAE and of the top four to the Maldives. With our new cruise brand launched plus new destination openings in the year, we are continuing to strive for business growth and success. The knowledge within our business is impressive and drives our results year after year, resulting in winning business industry awards such as the “2023 Outstanding Fast-Growth Business”, “Top Growth Business Partner” and the “CEO of the Year” awards. The business has also embarked on its ESG (Environmental, Social, Governance) journey to understand and measure its impact on society and the environment, as well as how transparent and accountable it is. Our ESG journey demonstrates our commitment to continuous improvement of our processes and managing emerging risks to ensure long-term business success and implementing new social strategies for our people. We believe that keeping our team happy contributes to our business success.

Our customers book dreams and it’s our job to ensure we turn those dreams into reality. It doesn’t matter at what point in your career you are with us, which department you work for or where you are based, every team member plays their own crucial part in achieving our Belief “Everyone Deserves a Little Luxury”. We have strong values that drive our ambition of becoming one of the largest tour operator groups in the UK travel sector and are looking for people who will be excited to help drive business growth. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.

Purpose of the Role

We are looking for a strategic, hands-on, and data-driven Head of Social Media to join our growing team at a pivotal moment of innovation and brand growth. Reporting directly to the Managing Director, you will own and lead our entire social media function across TikTok, Instagram, Facebook, and other relevant platforms. This is a unique opportunity to take full ownership of our organic and paid social strategy - driving reach, engagement, and brand growth through data-led decision-making and best-in-class content. We’re seeking someone with proven experience in scaling brand presence through platform-native strategies, deep knowledge of social algorithms, and a strong understanding of how to combine content, community, paid media, and influencer partnerships to build an engaged and loyal audience. This is a hands-on role with strategic impact - you’ll shape the voice of the brand and create a lasting presence.

Key Responsibilities

• Content planning and development; ensuring regular, high quality and creative content.
• Scheduling and delivering messages primarily across Instagram, Facebook & TikTok.
• Community Management; managing queries and messages, replying to people and engaging with audiences.
• Creating strong written posts that have excellent grammar and spelling that grab the attention of the audience.
• Using in-app tools and Illustrator to create video and other visual media assets to create exciting, fun content that helps achieve the business aims.
• Follow best practices for social media marketing on different platforms.
• Ensuring consistency in the brand messaging.
• Managing and developing the social media executive.
• Develop and implement a scalable organic and paid social strategy that drives brand awareness, follower growth, reach, and engagement.
• Understand and act on platform algorithms and content trends to maximise visibility and relevance.
• Lead regular performance reporting – tracking KPIs (reach, engagement, growth, conversions) and delivering actionable insights to refine future campaigns.
• Work closely with the Paid Social agency to build aligned campaigns, optimise paid performance, and integrate creative strategies across channels.
• Maintain and evolve social media playbooks and frameworks for content creation, scheduling, and reporting.
• Build and lead an end-to-end influencer marketing strategy – from identification and outreach, to briefing, partnerships, and performance tracking.
• Develop long-term relationships with influencers and creators aligned with our brand voice and target audience.
• Source UGC and creator-led content to amplify reach, build trust, and diversify storytelling.
• Monitor influencer performance and ensure consistent delivery of value-aligned, high-impact collaborations.

Leadership & Team Development

• Line manage and mentor the Social Media Executives – supporting their development and aligning execution with strategy.
• Work cross-functionally with marketing, creative, PR, and digital teams to ensure social media is integrated across all brand and commercial efforts.
• Act as the internal voice of social – championing the channel’s value and educating stakeholders on performance, trends, and opportunities.

The Person: Essential Knowledge, Skills and Abilities

• Minimum 5 years' experience in a senior social media role with direct experience growing brand channels (especially TikTok, Instagram, Facebook).
• Proven track record of building and scaling influencer and creator partnerships that drive brand reach, engagement, and authenticity.
• Expert-level understanding of social platforms, particularly TikTok and Instagram—including algorithm mechanics, content performance factors, and best practices.
• Strong grasp of paid social strategy and performance marketing; experience working with paid media agencies or managing budgets is a plus.
• Skilled in community building, content planning, storytelling, and writing engaging copy across channels.
• Confident in interpreting analytics and using data to guide content strategy and report on ROI.
• Experience managing social tools and dashboards such as Hootsuite, Sprout Social, Sendible, Meta Business Suite, and TikTok Ads Manager.
• Adept at managing multiple stakeholders, deadlines, and campaigns simultaneously.
• A qualification in social media or digital marketing is preferred.

Personal Qualities

• A social-first thinker with a genuine passion for digital culture and emerging trends.
• Confident, creative, and collaborative – with a growth mindset and a bias for action.
• Exceptional attention to detail and high standards of execution.
• Strong leadership qualities with the ability to mentor, manage, and inspire others.
• Proactive and self-motivated – comfortable owning your function and driving outcomes independently.
• Commercially aware, with a results-driven approach and an understanding of brand value through social media.
• A natural communicator – able to clearly articulate ideas, strategies, and results to both peers and senior stakeholders.

This is a full-time office-based role where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm. In return for your hard work and commitment we will offer:

• Core Benefits
• Company Pension Scheme
• 22 days holiday rising 1 day per year (up to 25)