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- Tasks: Lead key accounts, manage campaigns, and develop strategies for clients.
- Company: Join Action Group, a dynamic service provider in the fitness and wellness industry.
- Benefits: Enjoy a supportive team culture and potential for permanent employment.
- Why this job: Make an impact in health and fitness PR while nurturing junior talent.
- Qualifications: 5+ years in PR/marketing with strong writing skills and a passion for fitness.
- Other info: This role covers maternity leave with growth opportunities in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a superstar Account Director or Senior Account Director to join our close-knit team, covering the maternity leave of one of the team – with the potential for the role to become permanent based on the growth of the business. You will be the day-to-day lead across a number of the agency’s key accounts and will have the autonomy to run your own team and lead campaigns. You will own the relationships with clients, anticipating their needs and acting as an extension of their team. You will be instrumental in developing strategy and delivering campaigns for clients. Through the management of campaigns you will plan activity, delegate work to your team and manage deadlines and budgets to ensure all targets are met. You will also be required to dedicate time to the development of junior team members and ensuring their work is of the highest standard, whilst working closely with the board to support the agency's new business activities.
Key Roles and Responsibilities
- Owning key client relationships
- Managing the needs of the client and their account, anticipating needs, providing consultancy and directing the team to deliver
- Developing strategic and creative PR campaigns
- Keeping abreast of current marketing, PR and digital trends, tools and publications
- Writing snappy, engaging copy for a range of channels and audiences
- Building and maintaining a network of media contacts and influencers
- Assisting with the new business process, developing proposals and pitching
- Responsible for the development of junior team members, with one direct report
Desired skills, experience and personal characteristics
- 5+ years experience in a PR/marketing role
- Experience of account/stakeholder handling either within an agency or in-house
- A passion for health and fitness and knowledge of the fitness industry/active leisure markets
- Experience creating and delivering impactful, creative PR campaigns which drive measurable results
- Superior writing and editing skills, excellent grammar
- Professional presenting style
- Ability to nurture relationships across a broad spectrum of media
- A team player
- Strong organisational and time management skills
About Action Group
Action Group is a service provider to the fitness and wellness industry. From PR, Marketing and Content Creation to Business Development and Commercial Consultancy, we have the specialist teams to drive success. Experts in all facets of the health and wellness industry, we work with all types of business from funded start-ups to £250million turnover companies. Action Group has recently become an Employee Ownership Trust – this means no shareholders controlling the action but a business run by, and for, the benefit of the employees. We’re a tight-knit team that works hard for each other.
Seniority level: Director
Employment type: Full-time
Job function: Sales and Business Development
Industries: Marketing Services
Account Director / Senior Account Director employer: Action Group
Contact Detail:
Action Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director / Senior Account Director
✨Tip Number 1
Network within the fitness and wellness industry. Attend relevant events, webinars, or workshops to meet potential colleagues and clients. Building relationships in this niche can give you an edge when applying for the Account Director role.
✨Tip Number 2
Stay updated on the latest trends in PR and marketing, especially those related to health and fitness. This knowledge will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share measurable results and how you managed client relationships, as this will showcase your experience and suitability for the role.
✨Tip Number 4
Familiarise yourself with Action Group's work and values. Understanding their approach to PR and marketing will allow you to tailor your discussions and show how you can contribute to their team effectively.
We think you need these skills to ace Account Director / Senior Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and marketing, especially any roles where you've managed accounts or led campaigns. Use specific examples that demonstrate your ability to develop strategies and deliver results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and fitness, and explain how your background aligns with the needs of the role. Mention your experience in nurturing client relationships and leading teams, as these are key aspects of the position.
Showcase Your Writing Skills: Since superior writing is crucial for this role, include samples of your work or mention specific campaigns where your writing made an impact. This could be press releases, articles, or social media content that showcases your ability to engage diverse audiences.
Highlight Team Development Experience: Discuss any experience you have in mentoring or developing junior team members. This is important for the role, so provide examples of how you've supported others in their professional growth and ensured high standards in their work.
How to prepare for a job interview at Action Group
✨Showcase Your Client Relationship Skills
As an Account Director, you'll be managing key client relationships. Be prepared to discuss your experience in nurturing these relationships and how you've anticipated client needs in the past. Use specific examples to illustrate your approach.
✨Demonstrate Strategic Thinking
The role requires developing strategic PR campaigns. Come ready to share your thought process on how you would approach campaign development, including any successful strategies you've implemented previously. Highlight your ability to think creatively and strategically.
✨Highlight Your Team Leadership Experience
You'll be leading a team and mentoring junior members. Talk about your leadership style and provide examples of how you've successfully managed teams, delegated tasks, and ensured high-quality work. This will show your capability to lead effectively.
✨Stay Updated on Industry Trends
Knowledge of current marketing, PR, and digital trends is crucial. Make sure to mention any recent trends you've noticed in the fitness industry and how they could impact your work. This shows your passion for the industry and your proactive approach to staying informed.
