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- Tasks: Lead go-to-market strategies and drive product adoption in a dynamic team environment.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy hybrid work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of product marketing, making a real impact on customer engagement and success.
- Qualifications: 5-8+ years in product marketing with strong analytical and communication skills required.
- Other info: Experience in fast-paced environments and familiarity with agile development is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Marketing Product Manager – Derby 3 Days per week in office We\’re looking for a strategic and results-driven Lead Marketing Product Manager to spearhead go-to-market initiatives, drive product adoption, and translate complex product capabilities into compelling messaging. In this cross-functional leadership role, you will serve as the linchpin between Product, Marketing, Sales, and Customer Success-owning product positioning, competitive analysis, and launch strategies across key solutions or product lines. Key Responsibilities: Go-to-Market Strategy: Lead cross-functional go-to-market (GTM) plans for new product launches, feature releases, and strategic campaigns. Ensure alignment between product development and customer-facing teams. Positioning & Messaging: Craft differentiated messaging frameworks and positioning strategies that clearly articulate the value of the product to target audiences. Customer & Market Insights: Conduct market research, customer interviews, and competitive analysis to inform strategy and positioning. Act as the voice of the customer within product and marketing teams. Sales Enablement: Develop sales enablement materials including pitch decks, battlecards, product sheets, and demo scripts. Train sales and customer success teams on product positioning and use cases. Lifecycle Marketing: Partner with demand generation, content, and digital teams to build and optimize product-led marketing campaigns that drive acquisition, engagement, and retention. Product Strategy Collaboration: Collaborate closely with Product Management to influence the product roadmap based on customer needs, market trends, and business goals. Performance Measurement: Define and track KPIs for product marketing performance, including launch success metrics, adoption rates, pipeline influence, and campaign ROI. Qualifications: 5-8+ years of experience in product marketing, product management, or related roles in a B2B or B2C environment. Proven success in leading GTM strategy for complex products or platforms. Strong understanding of the full marketing funnel and experience supporting demand generation and sales enablement. Exceptional communication and storytelling skills with a knack for simplifying technical concepts. Highly analytical and data-driven with experience using tools like Salesforce, Tableau, HubSpot, or Google Analytics. Bachelor\’s degree in Marketing, Business, or a related field; MBA a plus. Preferred Experience: Experience in Financial services, insurance, pensions, legal advice. Background working in fast-paced, high-growth environments. Familiarity with agile product development cycles and tools (e.g., Jira, Confluence). If this role sounds like your next move please click \”APPLY\” OR email lauren.hamer@oliverjames.com #J-18808-Ljbffr
Contact Detail:
Oliver James Associates Ltd. Recruiting Team
lauren.hamer@oliverjames.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Product Manager - Hybrid Derby
✨Tip Number 1
Network with professionals in the marketing and product management fields, especially those who have experience in B2B or B2C environments. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in product marketing.
✨Tip Number 2
Familiarise yourself with the tools mentioned in the job description, such as Salesforce, Tableau, and HubSpot. Consider taking online courses or tutorials to enhance your skills in these platforms, as being proficient can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous experiences leading go-to-market strategies. Think of specific examples where you successfully launched a product or feature, and be ready to explain how you measured success and adapted based on customer feedback.
✨Tip Number 4
Research StudySmarter's products and services thoroughly. Understand our target audience and market positioning so you can articulate how your skills and experiences align with our goals during any interviews or discussions.
We think you need these skills to ace Senior Marketing Product Manager - Hybrid Derby
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and management. Focus on your achievements in leading go-to-market strategies and any specific results you've driven in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for product marketing. Highlight your strategic thinking and how your skills align with the responsibilities outlined in the job description, particularly in crafting messaging frameworks and conducting market research.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Mention specific tools you’ve used, like Salesforce or Google Analytics, and provide examples of how you've measured marketing performance and influenced product strategy based on data.
Demonstrate Cross-Functional Collaboration: Highlight experiences where you've worked closely with different teams such as Product, Sales, and Customer Success. This role requires strong collaboration skills, so provide examples that showcase your ability to act as a linchpin between departments.
How to prepare for a job interview at Oliver James Associates Ltd.
✨Understand the Go-to-Market Strategy
Familiarise yourself with the company's go-to-market strategies and be prepared to discuss how you would lead these initiatives. Highlight your past experiences in launching products and how you ensured alignment between teams.
✨Showcase Your Communication Skills
As a Senior Marketing Product Manager, exceptional communication is key. Prepare examples of how you've simplified complex concepts for different audiences, and be ready to demonstrate your storytelling abilities during the interview.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've used data to inform your marketing strategies. Familiarise yourself with tools like Salesforce or Google Analytics, and think of specific instances where your analytical skills led to successful outcomes.
✨Research the Industry
Since the role involves working in financial services and related fields, do your homework on current trends and challenges in these industries. This will help you articulate how your experience aligns with the company's needs and market positioning.
