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- Tasks: Shape and execute B2B marketing strategies and lead generation campaigns.
- Company: Join a global B2B marketing agency working with top brands like AWS and Google.
- Benefits: Enjoy hybrid work options and the chance to collaborate with industry leaders.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: B2B marketing experience required; degree in Marketing or Business preferred.
- Other info: Work in a collaborative culture with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
A global B2B Lead Generation and Marketing agency in London is seeking a Marketing Strategist to join their team. They focus on adding value, authority, and leadership through in-person summits, virtual festivals, workshops, and live broadcasts, engaging attendees, speakers, partners, and members from the world's largest companies and exciting startups.
Role: Strategist
The Strategist will shape and execute clients' B2B marketing and event strategies, focusing on lead generation. Responsibilities include developing comprehensive plans aligned with business goals, leveraging insights and data to drive decisions, and creating campaigns that deliver measurable lead results.
Key Responsibilities:
- Strategy Development: Create and implement B2B marketing and event plans aligned with client objectives and target audiences.
- Market Research: Conduct research to identify trends, opportunities, and insights to inform strategies.
- Client Collaboration: Work closely with clients to understand their goals and tailor strategies accordingly.
- Campaign Planning: Develop detailed plans including timelines, budgets, and resources.
- Performance Analysis: Monitor and analyze campaign performance, providing insights for optimization.
- Innovation: Stay updated on industry trends and emerging technologies.
- Topic and Theme Creation: Develop relevant topics and themes for marketing and events.
- Customer Persona Development: Understand target personas to create resonant content.
- Internal and Cross-Functional Collaboration: Work with internal teams on campaign and event creation, ensuring alignment across departments.
- Content Creation: Develop high-quality content supporting lead generation, such as whitepapers and outreach copy.
- Agility and Responsiveness: Adjust strategies based on campaign performance.
- Reporting: Prepare reports showcasing results and strategic recommendations.
Qualifications:
- Proven experience in a strategic B2B marketing role, preferably with event marketing focus.
- Strong analytical skills and data interpretation abilities.
- Excellent communication and presentation skills.
- Creative problem-solving skills.
- Ability to work collaboratively in a fast-paced environment.
- Strong organizational skills for managing multiple projects.
- Degree in Marketing, Business, or related field preferred.
Key Attributes:
- Strategic thinker
- Client-centric
- Collaborative team player
- Results-oriented
- Adaptable
- Innovative
- Data-driven
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Marketing Services
Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gen[...] employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gen[...]
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and lead generation. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in event management. Attend relevant industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your analytical skills by showcasing how you used data to drive decisions and improve campaign performance.
✨Tip Number 4
Research the agency's current clients and recent projects. Being knowledgeable about their work will demonstrate your genuine interest in the role and help you tailor your conversation to align with their goals and values.
We think you need these skills to ace Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gen[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in event management and lead generation. Use specific examples of past campaigns you've worked on that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the agency's focus on B2B marketing. Mention your experience with clients similar to those they work with, like AWS or Google, and how you can contribute to their goals.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to inform marketing strategies or improve campaign performance. This is crucial for the role of a Marketing Strategist.
Highlight Collaboration Experience: Since the role requires working closely with clients and internal teams, include examples of successful collaborations in your application. Demonstrating your ability to work in a team-oriented environment will strengthen your candidacy.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous B2B marketing roles during the interview. Discuss specific campaigns you've worked on, especially those that involved lead generation and event marketing, as this is crucial for the role.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to inform your marketing strategies. Be ready to share examples of how you've monitored campaign performance and made adjustments based on insights.
✨Understand the Client's Needs
Research the agency's clients, such as AWS and Google, and think about how you can tailor strategies to meet their specific goals. Showing that you understand their business will impress the interviewers.
✨Be Ready to Collaborate
Since the role involves working closely with clients and internal teams, be prepared to discuss your collaborative experiences. Share examples of how you've successfully worked in a team to achieve marketing objectives.
