Wholesale & Franchise Manager – Mulberry England

About the job

Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury.

Sustainability has been part of the Mulberry ethos since the brand’s inception, and in 2024, we proudly achieved B Corp Certification.

Today, we are a global brand committed to improving our impact on people and the planet. If these values resonate with you, we invite you to join our team.

The Role:

Reporting to the Director of Wholesale & Franchise, you will possess a sound knowledge of your assigned accounts and partners, including multi-brand stores and buyers. Your responsibilities include selling Mulberry’s collections through our showroom, staying informed of current distribution, analyzing and driving sales, and managing your accounts daily.

This role offers hybrid working with at least 3 days in the office and up to 2 days remote, except during market or peak periods. Additional travel to key partners will be required.

Responsibilities:

Franchise:

• Maintain relationships with designated franchise partners, ensuring regular communication and management to optimize business for both parties.
• Ensure franchise partners uphold Mulberry’s global retail standards across:

• Brand, Service, and Product Training
• Mulberry Customer Experience
• Retail Operations
• Omni-Channel
• CRM

Wholesale:

• Plan budgets and seasonal sales forecasts per customer.
• Meet and aim to exceed sales objectives.
• Monitor deliveries by customer and country, aligning with company strategy and brand positioning.
• Build and expand customer portfolios in line with brand positioning and credit policies; update data seasonally.
• Organize sales appointments each season according to the sales campaign.
• Maintain expert product knowledge, including delivery dates and relevant information, to inform clients effectively.
• Identify and develop new business opportunities within assigned markets or accounts.

Culture:

• Demonstrate Mulberry’s values: honesty, dynamism, and community spirit.
• Support an inclusive culture by behaving openly and respectfully, understanding diverse perspectives.
• Act as a brand ambassador, communicating positively about Mulberry.

Sustainability:

• Incorporate environmentally responsible practices, supporting our ‘Five C’s’ strategy: Climate, Cultivation, Craft, Culture, and Circularity.
• Foster an inclusive environment where diversity is valued, promoting equity, empathy, and understanding both internally and externally.

Skills and Experience:

• Previous experience in a Franchise, Wholesale, or Business Development role at Manager level.
• Experience in luxury fashion & leather goods preferred, from retail or related environments.
• Excellent communication skills and strong numerical ability.
• Dynamic, proactive, assertive, and adaptable personality.
• Ability to build and maintain strong relationships.
• Proficiency in Microsoft Office, including Excel (VLOOKUP, PivotTables).

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