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For Companies At a Glance
- Tasks: Drive global growth through lead generation, impactful campaigns, and brand awareness.
- Company: Join BGA, a leader in automotive parts with a global presence across 88 countries.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Experience in lead generation, campaign planning, and a passion for automotive parts is essential.
- Other info: Familiarity with social media tools and exhibition planning is a plus.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a dynamic, results-driven Marketing Executive to drive BGA's global growth by generating leads, executing impactful campaigns, and enhancing brand awareness across international markets. The ideal candidate is creative, data-driven, and skilled in online and offline marketing strategies.
Key Responsibilities:
- Lead Generation: Develop and optimize lead generation strategies targeting global markets, using online/offline channels to convert prospects and ensure ROI.
- Campaign Planning: Build relationships with BGA's 600+ customers across 88 countries, implement targeted campaigns, and support the new customer tiering initiative.
- Social Media: Create and optimize social media ad campaigns (Facebook, Instagram), develop landing pages, and ensure consistent brand messaging.
- Exhibition Support: Plan and coordinate pre- and post-event marketing activities for regional and international exhibitions.
Beneficial Skills:
- Strong relationship-building and stakeholder management.
- Passion for automotive parts (Engine, Steering, Transmission).
- Web development (WordPress) and Adobe Suite skills (Ai, Ps).
- Understanding of B2B and B2C markets.
Experience:
- Proven expertise in lead generation and campaign planning.
- Familiarity with social media management tools.
- Knowledge and a strong interest in automotive engine, steering, and transmission parts is a plus.
- Experience in exhibition planning.
Marketing Executive employer: BG Automotive Ltd
Contact Detail:
BG Automotive Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in lead generation and marketing strategies, especially those that are effective in global markets. This knowledge will help you demonstrate your understanding of the role during interviews.
✨Tip Number 2
Network with professionals in the automotive industry and marketing field. Attend relevant events or join online forums to build connections that could provide insights or referrals for the position.
✨Tip Number 3
Showcase your creativity by developing a mock campaign or social media strategy related to automotive parts. Presenting this during your interview can set you apart from other candidates.
✨Tip Number 4
Research BGA’s current marketing efforts and identify areas for improvement. Being able to discuss these insights in your interview will demonstrate your proactive approach and genuine interest in the company.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and campaign planning. Use specific examples that demonstrate your success in driving growth and enhancing brand awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and data-driven approach. Mention your passion for the automotive industry and how your skills align with BGA's goals, particularly in online and offline marketing strategies.
Showcase Relevant Skills: Emphasise your proficiency in social media management tools and any experience with web development or Adobe Suite. Highlight how these skills can contribute to executing impactful campaigns and optimising lead generation.
Demonstrate Relationship-Building Abilities: Include examples of how you've successfully built relationships with stakeholders in previous roles. This is crucial for the Marketing Executive position, as it involves engaging with BGA's diverse customer base across international markets.
How to prepare for a job interview at BG Automotive Ltd
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your innovative thinking and ability to engage audiences. Be ready to discuss how you can bring fresh ideas to BGA's marketing strategies.
✨Know Your Metrics
Since the role is data-driven, brush up on your understanding of key performance indicators (KPIs) related to lead generation and campaign success. Be prepared to discuss how you've used data to inform your marketing decisions in previous roles.
✨Familiarise Yourself with the Automotive Industry
Having a passion for automotive parts is beneficial. Research BGA's products and the market landscape. Being able to speak knowledgeably about engine, steering, and transmission parts will show your genuine interest and help you stand out.
✨Prepare for Relationship Building Questions
Relationship-building is crucial in this role. Think of examples where you've successfully built and maintained relationships with clients or stakeholders. Be ready to explain your approach to managing these relationships effectively.
