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- Tasks: Create and manage engaging TikTok content to boost brand awareness and sales.
- Company: Join Wella Company, a global beauty leader with iconic brands like OPI and Clairol.
- Benefits: Enjoy 25 days holiday, remote work options, and staff discounts on products.
- Why this job: Be part of a creative team shaping trends in the beauty industry on TikTok.
- Qualifications: 2-3 years in social media marketing, especially TikTok, with strong analytical skills.
- Other info: This is a hybrid role based in London, perfect for passionate TikTok enthusiasts.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Assistant Social Media Brand Manager - TikTok (12 Month FTC) role at Wella Company.
Location: London (Hybrid)
Reports to: Senior Social Brand Manager
Scope / Brands: All Wella Company brands excluding GHD
About Wella Company
Wella Company is a leading global beauty company with iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees across over 100 countries, we aim to empower individuals to look, feel, and be their true selves.
The Role
We seek a creative and proactive Assistant Social Brand Manager passionate about TikTok and social media trends. Your focus will be on increasing brand awareness, engagement, and sales through TikTok content creation, strategy, and managing relationships with agencies and influencers.
Key Responsibilities
- Content Creation & Strategy: Develop and implement engaging TikTok content plans, oversee content calendars, and execute viral campaigns and TikTok Shop activations.
- TikTok Shop & Affiliates: Manage TikTok Shop operations, including affiliate campaigns, analyze performance data, and optimize strategies.
- Agency Management: Coordinate with external agencies to ensure alignment with brand goals and optimize results.
- Influencer Collaboration: Work with Influencer and Brand Managers to enhance brand visibility and drive conversions.
- Platform Optimization: Stay updated on TikTok features and best practices to maximize platform impact.
- Analytics & Performance Monitoring: Track metrics, analyze data, and report insights to improve campaign results.
- Innovation & Trends: Experiment with new TikTok trends and formats to position Wella as an industry leader.
- Cross-functional Collaboration: Collaborate with marketing, PR, and digital teams to ensure cohesive brand messaging across channels.
Essential Skills, Experience & Qualifications
- Minimum 2-3 years in social media marketing, with experience specific to TikTok and TikTok Shop.
- Proven experience managing TikTok Shop operations, including affiliate campaigns.
- Strong record of creating campaigns that boost engagement and business results.
- Ability to work effectively with external agencies and partners.
- Proficiency in social media analytics tools and data-driven decision making.
- Creative storytelling and content creation skills.
- Excellent communication, negotiation, and project management skills.
- Passion for the beauty industry and understanding of Wella’s markets.
What We Offer
- 25 days holiday + birthday leave
- 3 days personal leave for life events
- 2 days paid volunteering leave
- Optional pension scheme, private medical insurance, income protection, life insurance
- Staff discounts on products
- Employee Assistance Programme (EAP)
- Enhanced parental leave
- Eye tests and wellness programs
- Remote working options abroad, early summer Fridays
Equal Opportunity Statement
Wella Company is committed to diversity and inclusion, offering equal employment opportunities regardless of race, gender, age, disability, or other protected characteristics. We provide reasonable accommodations for applicants with disabilities.
Additional Details
- Seniority Level: Entry level
- Employment Type: Full-time
- Job Function: Marketing
- Industries: Manufacturing and Personal Care
Assistant Social Media Brand Manager - TikTok (12 Month FTC) employer: Wella Company
Contact Detail:
Wella Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Social Media Brand Manager - TikTok (12 Month FTC)
✨Tip Number 1
Familiarise yourself with the latest TikTok trends and features. Being able to discuss current viral content or innovative strategies during your interview will show your passion and understanding of the platform.
✨Tip Number 2
Engage with Wella Company's social media channels, especially their TikTok account. Commenting on posts or sharing your thoughts on their content can help you stand out and demonstrate your genuine interest in the brand.
✨Tip Number 3
Network with professionals in the beauty and social media industries. Attend relevant events or webinars where you can connect with people who might have insights into Wella Company or the role itself.
✨Tip Number 4
Prepare examples of successful TikTok campaigns you've worked on or admire. Being ready to discuss specific metrics and outcomes will showcase your analytical skills and ability to drive results.
We think you need these skills to ace Assistant Social Media Brand Manager - TikTok (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly with TikTok. Include specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for TikTok and the beauty industry. Mention how your skills align with the role's responsibilities and express your enthusiasm for working with Wella Company.
Showcase Your Creativity: If possible, include links to TikTok content you've created or campaigns you've managed. This will demonstrate your ability to engage audiences and create viral content.
Highlight Analytical Skills: Emphasise your experience with social media analytics tools. Provide examples of how you've used data to inform your strategies and improve campaign performance.
How to prepare for a job interview at Wella Company
✨Show Your TikTok Passion
Make sure to express your enthusiasm for TikTok and social media trends during the interview. Share examples of your favourite TikTok campaigns or creators that inspire you, and discuss how you would apply similar strategies to Wella's brands.
✨Demonstrate Your Analytical Skills
Since the role involves tracking metrics and analysing performance data, be prepared to discuss your experience with social media analytics tools. Bring specific examples of how you've used data to drive decisions in past campaigns.
✨Highlight Your Creative Storytelling
Wella is looking for someone who can create engaging content. Prepare to showcase your creative projects or campaigns you've worked on, focusing on how you crafted compelling narratives that resonated with audiences.
✨Prepare for Collaboration Questions
As the role requires working with various teams and external agencies, think about your past experiences in collaborative environments. Be ready to share examples of how you've successfully managed relationships and coordinated efforts to achieve common goals.
